Lead Generation Specialist - Organic Biolabs

Lead Generation Specialist

Essential Functions

• Track, manage, and report on leads in the CRM system.

• Distinguish quality leads through a series of logical questions and filtering process and pass qualified leads to appropriate personnel to pursue opportunities.

• Produce and analyze Win/Loss follow-up, ROI reports, close ratios, monthly reports,and other management reporting as required.

• Execute marketing programs to include use of telemarketing, direct mail, working with assigned and unassigned accounts.

• Manage client lists as they move from unassigned, and assigned status.

• Manage process and technology implementation projects for CRM system. Gather, document, and communicate ongoing business/technology requirements internally and to technology vendors.

• SEO, Assist with Web Design, Google Analytics, Google Search Console
• Social Media - Growth initiatives, Reporting

Knowledge Skills and Abilities

• Ability to apply use of CRM software to analyze and measure performance utilizing business analytics tools.

• Advanced computer, software, and internet skills are required

• Must have strong verbal and written communication skills.

• Must have interpersonal skills sufficient to work cooperatively with clients and client facing employees to execute the lead generation responsibilities.

• Must have acceptable attendance to meet all company standards and requirements.

Education and Experience

• Proof of high school diploma or General Education Degree (GED).

• Bachelor Degree in Business/Marketing or related field.

• CRM System Administration Experience preferred.

• Software and/or process implementation experience preferred.

• Call Center experience preferred. Strong phone skills required.

• Must be able to communicate (speak, read, comprehend, write) in English

• Valid driver’s license.

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