Lead Generation Specialist/Sales Engineer - Selectek, Inc.

Our client in Alpharetta is a leader in global outdoor LCD displays.  They are actively looking for a Lead Generation Specialist responsible for identifying  and cultivating potential leads for the sales team to pursue.
This is an entry level position. 

 Required:

• Bachelor’s degree in engineering, software development, computer science, business, marketing, or related field preferred.  If degree is in business/finance, must demonstrate an interest in understanding of technology.
• Proven experience in lead generation, sales, or marketing role, preferably in a B2B environment.
• Excellent negotiation and persuasion abilities, including handling objections and positioning the value of the product.
• A solid understanding of the product and ability to articulate the benefits and features to potential clients.
• Strong analytical skills and ability to interpret data to drive insights and inform decision-making.
• Excellent communication and interpersonal skills, with the ability to engage and build rapport with prospects.
• Proficiency in CRM software and experience with lead management and tracking tools.
• Results-oriented mindset with a focus on driving measurable outcomes and achieving targets.
• Creative thinking and problem-solving skills, with the ability to adapt to changing market dynamics and customer needs.
• Self-motivated and proactive with the ability to work independently as well as collaborate effectively within a team environment.
• Goal-driven and focused on achieving targets is critical for success!

Job Responsibilities:

• Lead Generation Strategy: Develop and implement comprehensive lead generation strategies to identify and target potential customers within our key market segments.
• Research and Analysis: Conduct market research and analysis to identify trends, opportunities, and potential leads. Utilize data-driven insights to refine lead generation tactics and maximize effectiveness.
• Outreach Campaigns: Plan and execute targeted outreach campaigns across multiple channels, including email, social media, advertising, and networking events, to generate interest and engagement with our products or services.
• Content Development: Collaborate with marketing teams to develop compelling content and messaging tailored to different audience segments and stages of the buyer's journey.
• Lead Qualification: Evaluate and qualify inbound leads through proactive engagement and follow-up to ensure alignment with our target customer profile and readiness for sales engagement.
• CRM Management: Maintain accurate and up-to-date records of lead interactions and activities in the CRM system, and effectively manage lead pipeline to drive conversion and optimize sales efficiency.
• Performance Tracking: Monitor and analyze key metrics and KPIs related to lead generation activities to assess performance, identify areas for improvement, and optimize lead generation strategies accordingly.
• Collaboration: Work closely with sales and marketing teams to align lead generation efforts with overall business objectives and ensure seamless handoff of qualified leads for further engagement and conversion.

Starting Salary-$65,000
Please send resume to: wendyc@selectek.com