Lead Marketing Strategy Manager - Rivian

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract. 

As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations. 

Marketing is at the forefront of how we build the Rivian community, creating intuitive, innovative, and beautiful moments that our customers will love. We strive to understand and predict our customers’ needs and behaviors, leveraging these insights to inform the design of compelling experiences across each touchpoint throughout their journey with Rivian. As a Marketing Strategy Manager, you bring deep expertise in managing multiple complex Marketing projects simultaneously. You know how to work in fast paced, ever changing environments and can react quickly to change. You have a deep understanding in both strategic and operational aspects of marketing and go-to-marketing initiatives. You are an excellent communicator and know the value of over-communicating when a project requires it.

• Manage multiple marketing projects simultaneously, including but not limited to marketing campaigns for product launches, cross-platform initiatives, and other consumer-facing projects.
• Working closely with the Brand & Marketing teams to manage multiple cross-functional, recurring meetings by setting agendas, taking notes, and determining executional plans coming out of those meetings.
• Build a strong understanding of the entire brand and marketing team’s needs. Assist in identifying and developing simple, scalable solutions and processes that bridge gaps and allow for better work efficiencies
• Collaborate with numerous stakeholders to establish workback schedules, timelines and the scheduling of initiative launches.
• Define and establish measurable objectives ensuing campaign alignment with business goals. Work with cross functional partners to assess market, demand, and owner research to provide the team insights on how to better position Rivian products and develop KPIs to ensure a successful launch.
• Define and establish measurable objectives ensuring campaign alignment across business goals. Analyze results from campaigns to provide direction on what’s working to inform future campaign planning.
• Work with different teams and data sources to create an actionable and accurate "single source of truth" by utilizing data visualization tools.
• Partner across teams to build a customer data platform solution that captures data from all customer interactions , unifies it with internal systems, and enables the data for insights and activation
• Monitor the performance and efficiency of budgets to ensure that project launch is on target
• Develop deep qualitative and quantitative customer insights on all fronts to advise marketing strategies. Build compelling and differentiated positioning and messaging, highlighting key benefits and value propositions to resonate with target audiences

• 7+ years of experience in project/program management
• MBA graduate from a recognized Business School or equivalent academic credentials
• High energy with the ability to juggle multiple priorities under pressure and tight deadlines
• Proficient in Jira, Tableau, Confluence, Figma, Slack and Microsoft Suite.
• Able to create structured approaches and plans from ambiguous problems or prompts
• Excellent communication skills to communicate your logic, process, and recommendations to cross-functional teams and senior leadership
• Experience creating solutions that measure full funnel outcomes, and optimizing audience segments based on target criteria

Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.

Candidate Data Privacy

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law. 

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services. 

Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.  

Please note that we are currently not accepting applications from third party application services.