Lead Product Marketing Manager - Competitive Intelligence at Carta

The Company You’ll JoinCarta develops purpose-built software that transforms traditional accounting into a powerful growth engine.Carta’s world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity.Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.Together, Carta is setting a new standard as the end-to-end platform for private markets
Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.For more information about our offices and culture, check out our Carta careers page.The Problems You'll SolveAt Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places
We believe that the problems we solve today unlock the opportunities of tomorrow
As a Lead Product Marketing Manager focused on Competitive Intelligence, you'll work to: Own competitive analysis for the Carta competitor setAnticipate and communicate changes in the competitive landscapeAdvise on strategic pricing decisions and structure for products, bundles and promotionsIntegrate a wide range of competitive data points and complex market landscape to build crisp competitive messaging and content to help us win in marketLeverage your strong skillset in product analysis, strategy, product marketing, and sales support to produce competitive research, writing, positioning, data analysis and operational support and determine optimized channels and formats for distributionPartner with peers in Product Marketing to infuse competitive positioning into product launches and sustaining motionsWork with GTM/Enablement  to build effective competitive sales strategies and develop optimized assets including product demonstrations, collateral, and comparative positioning on marketing surfacesCollaborate with the Brand team to develop ongoing brand positioning that aligns with competitive market positioning and shifts Strengthen value propositions and differentiation and guide how we bring to market through sales and marketing channelsEngage directly with customers to understand and synthesize competitive positioningLeverage external market data to identify opportunities, guide decisions, and measure the performance of go-to-market activitiesCollaborate closely with cross-functional teams, including Product Marketing, Product, Sales, Customer Success and Enablement, to produce insightful POVs and strategic programs to drive successMay offer high touch support on sales deals and in competitive situations with customers (present to prospects and customers if needed)Engage with vendors (eg G2) and analysts (eg Gartner) on Carta positioning in owned/earned channels Support the delivery of regular insights for company-wide briefings and department specific updates (Town Halls, C-staff meetings, Sales Kickoff, etc) to deliver actionable and impactful insights and recommendationsDemonstrate executive presence and ability to deliver compelling presentations to a wide range of audiences including executive management, sales teams, customers and partnersThe Team You'll Work WithOver 40,000 startups have grown on Carta from issuing equity to their first hires all the way to running their first liquidity event
The marketing team at Carta is the driving force behind getting products to market - and keeping them there
We love connecting users with products and experiences they love.As a member of Carta’s marketing team, you will be connecting users to the products they build their companies on
The ultimate role of a GTM product marketer is to bring messaging and positioning to life with customers and prospects
As a product marketer you are an expert on the user and their needs.About YouA successful Lead Product Marketing Manager for this role would likely have:At least 5 years hands-on in a competitive intelligence rolePreferably, SaaS fintech experienceDeep experience with distilling complex competitive landscapes into compelling analysis, stories and presentationsStrong analytical and critical-thinking skillsExecutive presence and ability to deliver compelling presentations to a wide range of audiences including executive management, sales teams, and customersSalaryCarta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans
Our minimum cash compensation (salary + commission if applicable) range for this role is: $176,800 - $208,000 salary in San Francisco, CA; New York, NYFinal offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate
If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email. Interested in data privacy? Check out our policies on Privacy and CA Candidate Privacy
Please note that all official communications from us will come from an @carta.com domain.