Lead Product Marketing Manager, Competitive Intelligence - Ramp
New York, NY 10001
About the Job
About RampRamp is a financial operations platform designed to save businesses time and money
Combining corporate cards with expense management, bill payments, vendor management, accounting automation ,and more, Ramp's all-in-one solution frees finance teams to do the best work of their lives
More than 25,000 companies, from family-owned farms to e-commerce giants to space startups, have saved $1B and 10M hours with Ramp
Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over 35 billion dollars in purchases each year.Ramp's investors include Sequoia, Founders Fund, Thrive Capital, Khosla Ventures, Greylock, Stripe, Goldman Sachs, Coatue, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies
The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.Ramp has been named to Fast Company's Most Innovative Companies list and LinkedIn's Top U.S
Startups for over 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine's 100 Most Influential Companies.About the Role Ramp is looking for a Lead Product Marketing Manager, Competitive Intelligence to develop positioning, collect insight, package content, manage win/loss analysis and lead the GTM team around differentiating its product.As an experienced product marketer and strategic storyteller, the candidate will have deep knowledge of the finance and finance technology landscape with ingrained knowledge of the legacy and contemporary industries
The candidate will identify opportunities to create market-making moments and bring together Sales, Marketing, and Product to build compelling campaigns that drive consideration and differentiation in the market
Ultimately, the candidate will help tip the scales of the company’s pipeline and influence deals through crystal clear differentiation, training, and deal support.We’re seeking someone who has done it before – built or supported a competitive function as it scales, mastered win loss analysis, worked with reps directly to package and deliver differentiation, and owned a program that stayed ahead of the field
This person is equally comfortable presenting in front of the field, working behind the scenes with sales leaders and presenting in front of customers – and can do this amidst a fast changing company and competitive landscape.What You'll DoScale a world class competitive program from zero to oneBuild and launch internal and external competitive communication channels
Newsletters, landing pages, field communication, weekly updates, executive updatesResearch and tear down the finance landscape to succinctly define Ramp’s unique positioning, strengths and weaknesses
Package that content into meaningful tools for the field and then deploy themOwn competitive win loss analysis and report findings to the field and product teams to inform company messaging and the roadmapWeave together market dynamics, customer needs, and products to create comprehensive go-to-market strategies Hands-on capability to create a range of marketing assets including sales enablement, customer-facing materials, blog posts, event keynotes, etc.Collaborate with Sales, Operations and others to create compelling dashboards and industry insightsWhat You NeedMinimum 7 years of experience in product marketing at a high tech (preferably fintech) companyExperience crafting compelling product positioning and messaging Exceptional written and verbal communication skills; Ability to take complex concepts and distill them into digestible, relatable, and easy-to understand writingAbility to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectivelyStartup experienceNice-to-HaveFintech experienceBenefits (for U.S.-based full-time employees)100% medical, dental & vision insurance coverage for youPartially covered for your dependentsOne Medical annual membership401k (including employer match on contributions made while employed by Ramp)Flexible PTOFertility HRA (up to $5,000 per year)WFH stipend to support your home office needsWellness stipendParental LeaveRelocation support for NYPet insuranceOther noticesPursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Compensation Range: $178K - $210KLocationNew York, San Francisco, Miami, RemoteTypeFull timeDepartmentMarketingCompensation$178K – $210K
• Offers Equity
Combining corporate cards with expense management, bill payments, vendor management, accounting automation ,and more, Ramp's all-in-one solution frees finance teams to do the best work of their lives
More than 25,000 companies, from family-owned farms to e-commerce giants to space startups, have saved $1B and 10M hours with Ramp
Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over 35 billion dollars in purchases each year.Ramp's investors include Sequoia, Founders Fund, Thrive Capital, Khosla Ventures, Greylock, Stripe, Goldman Sachs, Coatue, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies
The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.Ramp has been named to Fast Company's Most Innovative Companies list and LinkedIn's Top U.S
Startups for over 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine's 100 Most Influential Companies.About the Role Ramp is looking for a Lead Product Marketing Manager, Competitive Intelligence to develop positioning, collect insight, package content, manage win/loss analysis and lead the GTM team around differentiating its product.As an experienced product marketer and strategic storyteller, the candidate will have deep knowledge of the finance and finance technology landscape with ingrained knowledge of the legacy and contemporary industries
The candidate will identify opportunities to create market-making moments and bring together Sales, Marketing, and Product to build compelling campaigns that drive consideration and differentiation in the market
Ultimately, the candidate will help tip the scales of the company’s pipeline and influence deals through crystal clear differentiation, training, and deal support.We’re seeking someone who has done it before – built or supported a competitive function as it scales, mastered win loss analysis, worked with reps directly to package and deliver differentiation, and owned a program that stayed ahead of the field
This person is equally comfortable presenting in front of the field, working behind the scenes with sales leaders and presenting in front of customers – and can do this amidst a fast changing company and competitive landscape.What You'll DoScale a world class competitive program from zero to oneBuild and launch internal and external competitive communication channels
Newsletters, landing pages, field communication, weekly updates, executive updatesResearch and tear down the finance landscape to succinctly define Ramp’s unique positioning, strengths and weaknesses
Package that content into meaningful tools for the field and then deploy themOwn competitive win loss analysis and report findings to the field and product teams to inform company messaging and the roadmapWeave together market dynamics, customer needs, and products to create comprehensive go-to-market strategies Hands-on capability to create a range of marketing assets including sales enablement, customer-facing materials, blog posts, event keynotes, etc.Collaborate with Sales, Operations and others to create compelling dashboards and industry insightsWhat You NeedMinimum 7 years of experience in product marketing at a high tech (preferably fintech) companyExperience crafting compelling product positioning and messaging Exceptional written and verbal communication skills; Ability to take complex concepts and distill them into digestible, relatable, and easy-to understand writingAbility to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectivelyStartup experienceNice-to-HaveFintech experienceBenefits (for U.S.-based full-time employees)100% medical, dental & vision insurance coverage for youPartially covered for your dependentsOne Medical annual membership401k (including employer match on contributions made while employed by Ramp)Flexible PTOFertility HRA (up to $5,000 per year)WFH stipend to support your home office needsWellness stipendParental LeaveRelocation support for NYPet insuranceOther noticesPursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Compensation Range: $178K - $210KLocationNew York, San Francisco, Miami, RemoteTypeFull timeDepartmentMarketingCompensation$178K – $210K
• Offers Equity
Source : Ramp