Lead, SMC Marketing - Snap
San Francisco, CA
About the Job
Snap Inc is a technology company
We believe the camera presents the greatest opportunity to improve the way people live and communicate
Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together
The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.We are looking for a Lead, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization
This role will build compelling marketing content to drive revenue growth, including sales enablement materials, on-platform notifications, email and Snap’s web properties.The role will build global creative strategy and closely align with cross-functional teams (Revenue, Product Marketing, Data Science), while collaborating with an internal team of designers, web developers and copy writers to create impactful, measurable campaigns. The ideal candidate is a data-driven marketer who brings directly relevant experience in strategizing on and creating sales enablement material. What you’ll do:Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insightsOwn and develop customer centric content strategy that directly supports SMC’s global revenue programsIdeate on content initiatives in order to improve overall engagement and conversion rates for marketing creativeLead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeysStay ahead of industry trends in order innovate on content and provide customers with relevant education on advertisingLead content creation with design, web development and copywriting teams to create educational content for the small and medium business audienceProvide ideas to continuously uplevel internal- and external-facing sales enablement contentKnowledge, Skills & Abilities:Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on resultsUnderstanding of what type of education resonates for different audiencesExperience leading internal creative design and web development teamsHigh comfort with data driven decision making and ability to translate data into actionable content recommendationsAbility to consistently uplevel content, while keeping in mind business goalsSelf-starter with strong collaboration skills and ability to multitask
Ability to adapt to changing priorities and is comfortable with ambiguityExperience or familiarity in working with the media or digital advertising industryExperience with tools Google Analytics and Figma is a plusMinimum Qualifications:BS/BA degree or equivalent years of experience 8+ years experience in building and creating marketing content Preferred Qualifications:Direct experience with hands on sales enablement content creationPassion for change, Snapchat, and creativity!If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information."Default Together" Policy at Snap: At Snap Inc
we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration
To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate
Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws
EOE, including disability/vets.Our Benefits: Snap Inc
is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms
Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!CompensationIn the United States, work locations are assigned a pay zone which determines the salary range for the position
The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions
The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future.Zone A (CA, WA, NYC):The base salary range for this position is $126,000-$189,000 annually.Zone B: The base salary range for this position is $120,000-$179,000 annually.Zone C:The base salary range for this position is $107,000-$161,000 annually.This position is eligible for equity in the form of RSUs.SummaryLocation: Los Angeles, California; San Francisco, California; Palo Alto, California; New York, New YorkType: Full time
We believe the camera presents the greatest opportunity to improve the way people live and communicate
Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together
The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.We are looking for a Lead, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization
This role will build compelling marketing content to drive revenue growth, including sales enablement materials, on-platform notifications, email and Snap’s web properties.The role will build global creative strategy and closely align with cross-functional teams (Revenue, Product Marketing, Data Science), while collaborating with an internal team of designers, web developers and copy writers to create impactful, measurable campaigns. The ideal candidate is a data-driven marketer who brings directly relevant experience in strategizing on and creating sales enablement material. What you’ll do:Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insightsOwn and develop customer centric content strategy that directly supports SMC’s global revenue programsIdeate on content initiatives in order to improve overall engagement and conversion rates for marketing creativeLead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeysStay ahead of industry trends in order innovate on content and provide customers with relevant education on advertisingLead content creation with design, web development and copywriting teams to create educational content for the small and medium business audienceProvide ideas to continuously uplevel internal- and external-facing sales enablement contentKnowledge, Skills & Abilities:Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on resultsUnderstanding of what type of education resonates for different audiencesExperience leading internal creative design and web development teamsHigh comfort with data driven decision making and ability to translate data into actionable content recommendationsAbility to consistently uplevel content, while keeping in mind business goalsSelf-starter with strong collaboration skills and ability to multitask
Ability to adapt to changing priorities and is comfortable with ambiguityExperience or familiarity in working with the media or digital advertising industryExperience with tools Google Analytics and Figma is a plusMinimum Qualifications:BS/BA degree or equivalent years of experience 8+ years experience in building and creating marketing content Preferred Qualifications:Direct experience with hands on sales enablement content creationPassion for change, Snapchat, and creativity!If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information."Default Together" Policy at Snap: At Snap Inc
we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration
To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate
Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws
EOE, including disability/vets.Our Benefits: Snap Inc
is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms
Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!CompensationIn the United States, work locations are assigned a pay zone which determines the salary range for the position
The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions
The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future.Zone A (CA, WA, NYC):The base salary range for this position is $126,000-$189,000 annually.Zone B: The base salary range for this position is $120,000-$179,000 annually.Zone C:The base salary range for this position is $107,000-$161,000 annually.This position is eligible for equity in the form of RSUs.SummaryLocation: Los Angeles, California; San Francisco, California; Palo Alto, California; New York, New YorkType: Full time
Source : Snap