Lead Social Media Manager, Emerging Brands - RapTV

Vision

• We will be the definitive home for next-generation superfans in music & culture.
• The future is a world where we're undeniably the leader in social-first brand building. Obsession has driven perfection in tailoring our content to audience passion points and we've transformed followers into fiercely loyal community members.
• We've bridged the gap from the digital to the physical world, providing our communities with unforgettable experiences and products that define culture. We've become the go-to platform for artists to amplify their stories, distribute their music, and partner with brands.

About Us

• Low Battery is a network of nine social-first brands with an audience of over 50 million. We're where the next generation of superfans comes for entertainment related to music and culturally relevant content. Our brands span music, fashion, gaming, news, and more.
• RapTV | What's Next in Hip Hop & Culture | @rap
• Bars | For Die-Hard Hip-Hop Fans | @bars
• Concerts | Live Hip Hop & New Music for the Next Generation | @concert
• ReggaetonTV | Latin Music & The Culture Surrounding it | @reggaetontv
• Drip | What's Next In Fashion, Style, & Culture | @drip
• Controller | All Things Gaming & Entertainment | @controller
• PopHive | The Buzz on All Things Pop Culture | @pophive
• Country Hub | Country, Now | @countryhub

Company Culture

• We don't hide the truth that it won't be easy to work here. We're bringing together a special team obsessed with craftsmanship and high standards, and we're cultivating a unique culture to make our ambitious vision a reality. Some characteristics include but are not limited to:
• Big ambitions matched by uncommon hard work & commitment;
• A high degree of autonomy and a builders mindset: Stop complaining, Start solving;
• Radical obsession over our audiences;
• Uncompromisingly high standards for quality &creativity;
• Relentless accountability & ownership;
• Overwhelming transparency matched with direct communication & feedback;
• A-typical encouragement of failure & learning;
• Desperate pursuit of truth and goals as opposed to looking good;
• We're early on our journey…paddling out to catch the big wave. Every day we strive to live these values, but we're not perfect, and it doesn't always happen. While our culture will evolve over time, many of these values are fundamental and, therefore, will not.
• If this sounds exciting — come be uncommon with us — we look forward to working with you!

The Opportunity

• The Social Lead, Emerging Brands, will lead our Emerging Brands Social Pod, overseeing the growth and strategic direction of four key brands: Pop Hive, Concerts, CountryHub, and Hoodlum. Initially managing a team of two Social Media Managers, this role offers the opportunity to expand and lead a larger team in the future. The role reports to the VP of Content and collaborates closely with the Social Lead, Core Brands.

Responsibilities

• Develop strategy. Lead Strategy Development, Growth, and Innovation across Low Battery's Emerging Social Brands, including @countryhub, @pophive, @hoodlum, and @concerts, with combined cross-platform audiences of more than 5M.
• Manage the team. You'll have direct responsibility over a growing team of social media managers. This isn't project coordination — your output & results are team output and results — you'll coach, develop, and mentor your team in addition to providing performance reviews.
• Social is 24/7. News breaks on nights, weekends, and holidays. Working shifts during these times is part of the game and is required, especially in supporting your people.
• Sales team collaboration. Work closely with Sales to execute against RFPs. Contribute social media insights during proposal development, oversee campaign rollout, and provide performance data to inform future RFPs.
• Be a social media savant. Stay abreast of social media trends, emerging platforms, and industry best practices. Introduce new ideas and strategies to keep our social media presence fresh, relevant, and ahead of competitors.
• Support the team. When necessary, support emerging social pages, particularly during breaking news, large-scale campaigns, or when team members are absent. Ensure consistent and high-quality output across all accounts.
• Content planning. Oversee the creation of a quarterly content calendar and release plan.
• Contribute to Low Battery social team direction. Work with the Social Lead (Core) to run bi-weekly social team meetings.

Expected Outcomes

• Results Focused
• Emerging brands MOM follower growth
• Emerging brands MOM engagement rate growth
• Emerging brands MOM impression growth
• Activity Focused
• Emerging brands page output of over 2,500+ posts per quarter

What We're Looking For

• 5+ years of comparable social media experience
• Experience posting directly to highly visible and public brand channels in a live environment
• Experience managing a team of social media managers
• A deep passion for social media and internet culture
• Excellent news judgment and verbal/written communication skills

Closing

• Competitive compensation
• A fully remote team
• Annual team summits
• Health Benefits (Medical, Dental, Vision, Life, etc.)
• Yearly skills development budget
• RapTV is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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