Lifecycle Marketing Senior Manager - Pirate Ship

Pirates Wanted: Lifecycle Marketing Senior Manager

Every ecommerce business deserves the cheapest shipping rates. That’s why Pirate Ship’s simple shipping software levels the playing field for small businesses, giving them free access to the deepest shipping discounts with no fees or hidden costs. We’re currently on the lookout for exceptional pirates to join our crew as a Lifecycle Marketing Senior Manager, otherwise known as a Senior Manager of Flags, Messages and Bounty to us here at Pirate Ship. 

Pirate Ship is a remote-first company, and like any jolly crew of pirates we operate in a casual and creative atmosphere, where everyone’s ideas are welcome and having fun is encouraged. We offer competitive pay, exceptional benefits, and the opportunity to tell people you’re a pirate when they ask what you do. As Steve Jobs said, “It’s more fun to be a pirate than to join the navy!”

Responsibilities:

• Swab the decks: Manage the day to day e-mail marketing communications to new and existing customers 
• Find the treasure: Discover strategic insights that capsize the competition 
• Sail the Seven Seas: Explore & build out the brand’s universe via e-mail and in-app messaging campaigns 
• Chart a course: Lead lifecycle marketing tool maintenance, currently handled within Intercom 
• Story scrawling: Express the brand in fun, engaging ways via e-mail and in-app messaging
• Hoist the flag: Create a purposeful and impactful strategic vision for messaging rooted in PirateShip’s values, to foster stronger relationships with our customers and not to crowd their inboxes 
• Bottle your messages: Master the pirate tonality that makes communicating fun & fresh
• Scoping: Understand goals, discover & communicate briefs/ proposals to cross functional partners and third partner agencies or platforms
• Batten down the hatches: Lead audience segmentation and personalization within LCM tool 
• Balanced buccaneering: Find ways to leverage help center articles to enhance LCM
• Fathom finding: Keep your finger on the pulse of the market
• Keep watch in the crow’s nest: Identify & create content that generates organic growth
• Lower Jacob’s Ladder: Work closely with extended marketing team to integrate lifecycle into multi-channel campaigns    
• Cartography: Use your sketching skills to flesh out fun ideas on storyboards.
• Flap the flags: Develop and launch video content for e-mail campaigns that let your creativity shine
• Find the tradewinds: Analyze data and develop insights to optimize campaigns, improve engagement, and drive measurable improvements in results 
• Navigate the seas: Work with product and customer support teams to message out on changing products and features 
• Plot a course: Scale learning out to cross functional partner PirateShip teams and the wider organization. 
• Gather round the grog: Collaborate with the creative team to execute visual ideas.
• Ride the seas of change: You’re comfortable in a remote environment where there’s lots of change.
• Sail from your port o’ call: You’re able to work from home and connect with your crewmates throughout the day over chat, voice, and video through company provided equipment. Quarterly in-person meetings at varied locations.
• Hoist the Jolly Roger: Share your experience, expertise and interest with the crew to enhance our fun and progressive culture.

Requirements/Minimum Qualifications:

• Minimum of 10 years of experience in digital marketing with a focus on email marketing, audience segmentation, and customer acquisition.
• Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
• Experience with building out multi-channel programs including email, in-app, and sms.
• Thorough understanding of audience segmentation and the buyers lifecycles’ and a curiosity of the microbusiness, entrepreneurs, and SMB category.
• Fluent in marketing automation and CRM capabilities with hands-on experience (ie. Intercom, Salesforce, Braze, Pendo, Klaviyo, Hubspot, etc.).
• Extraordinary organizational program management and communication skills.
• Strong copywriting, editing, creative writing skills.

Bonus Points For/Preferred Qualifications:

• Advertising agency experience. 
• Loyalty program development and curation experience. 
• YARRrrr! The ability to speak like a pirate!

Compensation & Benefits:

• Compensation - The pay range for this role is $180,000 - $190,000 yearly USD plus a performance based bonus.
• Vacation Time - We offer 144 hours of accrued vacation time to start to keep our pirates rested & rejuvenated! 
• Paid Holidays - 12 paid holidays per year.
• Paid Sick Time - 80 hours annually.
• Medical Insurance - 100% covered for Pirates by the company and kicks in the first of the month after enrollment. If you want to add any dependents (spouse, partner or children), they’ll be 50% covered.
• Dental and Vision -  100% covered for Pirates and 50% covered for dependents.
• 401(K) - We offer a Traditional 401(K) and a Roth 401(K), and pirates who contribute 1-3% of their annual salary get matched 100% by the company.
• Parental Leave - Full 12 weeks for parents for the birth, adoption, or foster placement of a child.
• Home Office Reimbursement - We provide a one-time home office reimbursement of up to $1,500 to purchase an ergonomic desk and chair.
• Other Stipends for Remote Individuals - Wifi & snacks, we’ve got y’er back!
• Virtual Tacos for ARRrrrsome Rewards- “Hey Taco!” is our employee recognition program where you can give and receive virtual "Tacos" which can be redeemed for rewards.

We Sail Under Our Three Pirate Codes:

• People Over Plunder - Screwing people over is a game for lily-livered landlubbers! We believe that doing what’s right is the tide that raises every ship, including ours. 
• Clarity, Not Confusion - Confusion is tyranny. Clarity is freedom. We strive to make things easy to understand and tackle real needs for our customers.
• Play or Perish - A life without laughter isn’t worth living. Why should that be any different in business?

Our Values Reflect Who We ARRrrr:

• Be Fair - Accessible to everyone, so no one’s left out.
• Be Nice - Empathy, humanity, and humor go a long way.
• Be Real - Be reliable and back up the pirate talk.
  

Pirate Ship is committed to provide equal employment opportunity (EEO) and equal pay to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. 

Pirate Ship will provide reasonable accommodations for qualified individuals with disabilities as needed. Our team of DEIB (Diversity, Equity, Inclusion, and Belonging) consultants continually review and improve our company so it is a safe and supportive environment for everyone. 

As our crew continues to grow rapidly, we want to do all we can to create an equitable and diverse environment where everyone can feel included. Incorporating DEIB practices into our crew's daily actions helps to establish a safe and supportive culture where everyone can thrive!

How we do this:

• We pay well and offer world-class health benefits so you can focus on being a balanced pirate!
• No degree? No problem. We value experience of all kinds!
• Quarterly donations are made to support under served and under resourced communities.  
• We provide anti-racism focused resources and materials to all employees including purchasing books and workshops.
• We’ve worked with professional DEIB firms to audit our internal processes to build supportive environments, equitable hiring rubrics, and inclusive language wherever possible.
• We sponsor emerging entrepreneurs in our community so they can get quality business guidance to pursue their passions.
• We don’t shy away from hard conversations. Building a better world takes constant feedback, conversations and hard work! We do engagement surveys twice a year to constantly iterate our policies and procedures. 
• Zero tolerance policy for discrimination. 
• We acknowledge the identities and experiences of communities and individuals living in the margins. Both our product and internal practices are focused on elevating the opportunities for these communities.

Before candidates officially set sail with Pirate Ship, we do conduct a post-offer, pre-employment background check. But don’t worry, Pirate Ship is all about second chances! We proudly consider qualified applicants with prior arrest or conviction records. Our commitment to building a diverse and talented crew means that we look at the whole person, not just their past, and we do so in line with local, state, and federal laws. So, whether you're a first-time sailor or have a bit of history, we’re excited to explore the possibility of you joining our crew!

We welcome feedback for making our company a lighthouse in the industry.