Lifecycle Marketing Specialist - NBCUniversal

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

Job Description

The Lifecycle Marketing Specialist will be responsible for supporting the customer lifecycle strategy of Peacock through CRM channels (email and push), with a strong focus on driving user retention and engagement, as well as winning back lapsed and churned users to the SVOD offering.

The Specialist will be responsible for the development and implementation of marketing programs to encourage strategic changes in user behavior. The Specialist will aid in creating and testing insights-driven customer journeys to increase retention among key cohorts, with a focus on Peacock’s SVOD product offering. The individual will focus on continuous program improvement with an iterative and rigorous test and learn agenda across marketing channels.

Key Functional Areas of Responsibility

• Support the strategy related to marketing against key customer lifecycle moments to retain engaged and lapsing audiences
• Work with the CRM teams to test, and launch, optimize and scale performance across mobile and email channels
• Leverage customer insights to launch tests to influence retention-driving behaviors and motivate subscriber engagement through personalized customer marketing journeys throughout the stages of the lifecycle
• Collaborate with cross-functional partners to identify insights through data that can help inform strategies and campaign initiatives in order to influence user behavior
• Updating automated touchpoints within customer journeys monthly to feature timely and relevant content and offerings
• Collaborate with Data Analytics partners to gather relevant data in order to track performance and understand lift against KPIs
• Implement and test multiple offers throughout customer lifecycle

Qualifications/Requirements

• 1+ years of related experience, preferably in direct-to-consumer digital marketing
• Experience with CRM marketing
• Experience using data and interpreting trends to make informed decisions and optimize campaigns (BI tool experience a plus; Tableau, Looker, Power BI etc)
• Experience storytelling through data, navigating reporting, and knowing how to ask for improvements on raw data cuts to get to the most useful views
• Proficient with Microsoft Suite including Excel and PowerPoint
• Experience using A/B testing to optimize and refine programs

Desired Characteristics

• Strong oral/written communication and interpersonal skills
• Excellent organizational skills and ability to meet multiple deadlines
• Interest in pop culture, media and entertainment (TV, music, arts)

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $70,000 - $90,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

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