Manager, Analytics at Sun Pharmaceutical Industries, Inc.

The Manager, Digital Marketing Analytics - Direct to Consumer (DTC) and eCommerce will play a critical role in analyzing media spend and performance across various channels, including traditional, digital, and retail media investments, with a focus on maximizing return on investment (ROI) and driving sales outcomes. This role supports cross-functional teams such as media, CRM, and marketing by providing insights and recommendations to optimize media spend allocation and performance. The ideal candidate will be experienced in major DTC and retail media channels, and adept at using third-party analytics tools alongside Adobe Analytics to interpret website behavior, trends, and sales drivers. Prior experience working in-house or supporting a DTC, subscription, and/or consumer health brand is preferred. The role will also require cross-functional collaboration with teams in supply chain, operations, and finance.

Essential Functions

• Analyze and optimize media spend across traditional, digital, and retail media channels, supporting the media, CRM, and marketing teams with actionable insights to drive sales growth and maximize ROI.
• Utilize Adobe Analytics as the primary tool for web performance and sales analysis, while integrating third-party tools such as Google Analytics, Looker, and Data Studio to provide a holistic view of customer journeys and channel performance.
• Support and advise on channel investments, helping adjust spend to achieve maximum return and meet sales targets by channel.
• Proficient in SQL(5+ years) for querying data and working with databases, and experience in data transformation (3+ years) to define and standardize data across the organization.
• Familiarity with retail media networks such as Walmart Connect, Amazon, Target/Roundel, and Criteo, analyzing their media performance and optimizing campaigns for maximum effectiveness.
• Experience with Excel and data visualization tools such as Tableau or Power BI to create dashboards and visual reports for stakeholders.
• Collaborate with marketing teams to track the performance of campaigns, providing detailed insights into the effectiveness of different media channels.
• Develop and maintain automated reports and dashboards to communicate key performance indicators (KPIs), ensuring stakeholders have a clear understanding of trends, opportunities, and risks.
• Provide thought leadership on the use of data to influence marketing strategies, assisting with test-and-learn initiatives and performance forecasting.
• Identify and communicate key drivers of sales outcomes and website behavior, offering recommendations for optimizations across digital and eCommerce platforms.
• Use JavaScript and HTML/CSS when necessary to analyze or manipulate web performance metrics and improve tracking implementations.
• Serve as a partner to cross-functional teams (supply chain, operations, finance), translating complex data into clear, actionable strategies to enhance marketing efforts and improve business outcomes.
• Stay current with industry trends and emerging analytics tools to continuously improve media optimization and performance measurement.

Education, Knowledge, Skills, & Abilities

• Bachelor's degree in Marketing, Business, Data Science, or a related field.
• 6-8 years of professional experience in digital marketing analytics or a similar field.
• 5+ years of experience with SQL and 3+ years with data transformation to standardize and define data across the organization.
• Proven experience with Adobe Analytics, Google Analytics, and familiarity with other third-party tools such as Looker, Google Data Studio, Criteo, Walmart Connect, Amazon, and Target/Roundel.
• Experience working with DTC, eCommerce, or subscription-based brands in a consumer health, beauty, or related industry.
• Strong analytical skills with proficiency in Excel, Tableau, or Power BI for data visualization and reporting.
• Familiarity with JavaScript, HTML/CSS, and the ability to implement or manage web performance tracking.
• Excellent communication skills, with the ability to present complex data to stakeholders in a clear and actionable manner.
• Ability to manage multiple projects and requests, prioritizing tasks to meet deadlines in a fast-paced environment.
• Proven ability to work cross-functionally and support teams in supply chain, operations, and finance, delivering insights that improve overall business performance.

The presently-anticipated base compensation pay range for this position is $98,000 to $120,000. Actual base compensation may vary based on a number of factors, including but not limited to geographical location and experience. In addition, this position is part of the Annual Performance Bonus Plan. Employees are eligible to participate in Company employee benefit programs which include medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; and the employee assistance program. Employees also receive various paid time off benefits, including vacation time and sick time.

The compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company, or individual department/team performance, and market factors.