Manager, Business Intelligence & Marketing Analytics - ZoomInfo Technologies LLC
Waltham, MA
About the Job
At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.
General Function/Role Purpose:
The Manager, Business Intelligence, will lead account-focused data modeling and analytics initiatives to support the growth of the company's Enterprise customer base. This role is critical in advancing marketing strategy through deep customer segmentation, statistical modeling, and data science projects, such as predictive account scoring and attribution analysis. The Manager will synthesize diverse data sources into actionable insights, communicate findings to senior leadership, and guide a team of analysts to optimize marketing efforts, driving incremental business growth. This position also involves managing stakeholder relationships, fostering data proficiency, and ensuring the successful execution of multiple projects.
What You'll Do:
- Develop a deep understanding of ZoomInfo customers through segmentation, statistical modeling, and descriptive analysis to drive marketing strategy forward.
- Lead and execute key data science and modeling projects, including predictive account scoring, attribution analysis, and lifetime account value assessment.
- Synthesize first, second, and third-party data into actionable strategies and measurement objectives that propel marketing initiatives.
- Independently deliver customer and marketing insights as a player-coach, fostering optimization and incremental business growth.
- Simplify complex data and issues into clear, actionable recommendations, and communicate critical learnings to cross-functional stakeholders, including senior and executive leadership.
- Measure the effectiveness of marketing initiatives from both a campaign perspective and a full marketing mix, aligned with key performance indicators.
- Manage relationships with stakeholders and business partners by understanding their needs, asking the right questions, and effectively communicating timelines and updates.
- Foster a deep understanding of data and systems, encouraging learning and proficiency in analytical tools among colleagues to enhance data accessibility and usage.
- Oversee multiple tasks and projects simultaneously, ensuring successful delivery and building consultative partnerships with key stakeholders.
- Provide coaching and guidance to a team of analysts, prioritizing and delegating projects while helping them navigate challenges to achieve successful outcomes.
What You Bring:
- Bachelor's Degree with 6+ yrs of experience working in a marketing, customer or product data-related capacity OR a Masters Degree with minimum of 5 yrs of experience working in a data-related capacity required
- 1+ years experience managing a high-performing team of individual contributors. Ability to guide and develop a team of analysts
- Proven-track record of influencing business decisions through data-driven insights and strategic recommendations
- Advanced analytical skills, with relevant experience in developing predictive models that were successfully put into practice by organizations
- Experience with ABM measurement and/or predictive account scoring models preferred
- Expertise in data tools and software, including: Excel/Google Sheets, SQL, BI/Data Visualization tools (Tableau preferred), CRM (Salesforce preferred) and marketing automation tools (Marketo preferred)
- Experience with Python, R or similar statistical or data science language
- Strong communication skills & the ability to influence (at all levels) when resistance is encountered, ensuring deliverables are completed on-time with high quality
- Self starter, work independently and autonomously
- Ability to manage multiple high-impact projects in a fast-paced environment, with a strategic and forward-thinking mindset
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Actual compensation offered will be based on factors such as the candidate's work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
About us:
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.
