Manager Content Strategy - Bimbo Bakeries USA
Horsham, PA
About the Job
Manager Content Strategy
req41532
Employment Type: Regular
Location: HORSHAM,PA
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Description:
#LI-TN1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Great Annual Salary range - $88,500 - $115,100
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
Bimbo Bakeries USA (BBU) is looking for an experienced and strategic Manager, Content Strategy to lead the development and execution of content strategies that elevate brand engagement and growth. Reporting to the Director of Content & Creative Services, this role is critical in shaping how BBU's brands communicate across all digital and traditional channels. The ideal candidate is a content strategist with a strong background in consumer-centric storytelling, brand asset production, social strategy, and digital marketing.
This is a remote position, with preferred locations in Philadelphia, PA, or Chicago, IL.
Key Job Responsibilities:
req41532
Employment Type: Regular
Location: HORSHAM,PA
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Description:
#LI-TN1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Great Annual Salary range - $88,500 - $115,100
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
Bimbo Bakeries USA (BBU) is looking for an experienced and strategic Manager, Content Strategy to lead the development and execution of content strategies that elevate brand engagement and growth. Reporting to the Director of Content & Creative Services, this role is critical in shaping how BBU's brands communicate across all digital and traditional channels. The ideal candidate is a content strategist with a strong background in consumer-centric storytelling, brand asset production, social strategy, and digital marketing.
This is a remote position, with preferred locations in Philadelphia, PA, or Chicago, IL.
Key Job Responsibilities:
- Content Strategy Development:
- Lead the creation and implementation of comprehensive content strategies aligned with brand goals to drive consumer engagement across all touchpoints, including digital, social, ecommerce, and traditional media.
- Craft creative briefs for our agency partners, working closely with Brand and Consumer Insights to ensure we are providing clear direction that is informed by a strong understanding of the brand purpose, business strategy and audience.
- Collaborate closely with brand teams, internal partners and agencies to develop and execute omnichannel content plans.
- Campaign Execution:
- Oversee the end-to-end content development process for campaigns, including concept ideation, pre-production, on-set direction, and final asset delivery.
- Partner with brand teams and agency partners to ensure high-quality execution of content that supports brand strategies and engages consumers effectively.
- Social Strategy & Agile Marketing:
- Oversee content strategies and guide the execution of paid / organic social assets and social media activations, including influencer partnerships. Collaborate with Consumer Relations on community management.
- Integrate agile marketing approaches, allowing BBU brands to participate in real-time cultural conversations and trends.
- Leverage social listening insights to adjust content strategies and respond to consumer behavior and market trends.
- Content Governance:
- Ensure consistent brand voice and messaging across all platforms by managing content governance, brand books, and style guidelines.
- Manage content calendars and ensure the timely execution of initiatives, working closely with cross-functional teams.
- Collaborate with legal, finance, and corporate communications to ensure all content complies with regulatory standards and internal policies.
- Cross-Functional Collaboration:
- Work closely with brand marketing, consumer insights, media, Omnichannel and creative teams to ensure content is optimized for various platforms and reflects current consumer behavior trends.
- Provide expertise and guidance to internal stakeholders on creative excellence as well as content production, distribution, and optimization to maximize reach and impact.
- Performance Tracking & Optimization:
- Use data and analytics to measure content performance, providing insights for continuous improvement.
- Regularly track and report on content effectiveness, adjusting strategies to meet brand and business objectives.
- Learning Labs & Experimentation:
- Participate in Learning Labs Development Teams to drive innovation and experimentation in brand-building initiatives, testing new content formats and strategies.
- Ability to travel 10-20% domestic
Source : Bimbo Bakeries USA
