Manager, CRM Campaign and Analytics - Hybrid - Carnival Global Brand

Job Description

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

We’re looking for an amazing Manager, CRM Campaign and Analytics to fill this hybrid role which is based out of our Seattle, WA headquarters. You’ll play a critical role in optimizing ongoing demand generation for Holland America Line cruises by managing the development, implementation and reporting of CRM marketing programs through owned channels (email, push, SMS, web push, app in-box, etc.) If you have a proven track record of successfully managing email, SMS, and other lifecycle marketing campaigns, a deep understanding of customer’s shopping behavior, and a passion for delivering results this is the job for you.

Here’s a summary of what Holland America Line is looking for in its Manager, CRM Campaign and Analytics. Is this you?

Responsibilities

• Lead development of 3-month and annual campaign planning calendar in collaboration with Integrated Marketing team and adjusts to accommodate new business needs in collaboration with Revenue Management.
• Supervise team of campaign specialists to coordinate campaign development with integrated marketing and creative services teams to ensure channel best practices, including copy, design and audience segmentation. Oversees approval process, post campaign analysis and reporting and ensures accuracy, quality and brand consistency in communications and meets established deadlines.
• Support the overall CRM campaign contact and segmentation/audience strategy through various channels (email, push, SMS, web push, etc.) based on customer’s channel of preference and conversions. Execute promotional lifecycle campaigns to generate demand for Holland America Line cruises. 
• Build and constantly improve company’s promotional campaign performance (engagement metrics/traffic/online bookings) with test plans for campaign calendar. 
• Recommend strategy for A|B tests, and continuously optimizes promotional email templates and CRM campaigns through all owned channels.
• Lead Analytics reporting and discussion, including the generation of CRM reports to share post campaign results + testing to optimize campaign content and targeting. Define and report on KPI’s to all key stakeholders with support of Analyst.
• Research future initiatives based on travel industry trends, results and best practices. Recommend new tools and technologies for marketing campaign automation.

Requirements

• Bachelor’s Degree in Marketing, Communications and/or a related field required.
• Minimum six (6) years of Marketing Communications experience in either a marketing services agency or company MarCom team.
• Experience running email marketing campaigns and programs, with a strong background in audience targeting and segmentation.
• Data-driven mindset with the ability to analyze metrics and draw actionable insights.
• Hands-on experience developing test and learn plans that are data-driven.
• Accomplished range of skills from strategic thinking to creative and detailed execution.
• Self-motivated, anticipatory and results-oriented, with the ability to connect analytics to action plans.
• Experience in travel and hospitality industry a plus.
• At least three years (3) of email marketing through ESP/automation platform and managing a team.
• Excellent presentation creation ability. Comfortable presenting to executives and cross-functional teams. 
• HTML experience a plus.
• Strong analytical, organizational, and verbal/written communication skills essential.
• At least two (2) years of leadership experience leading a team.
• Excellent interpersonal skills that build trust, resulting in effective working relationships across the company.
• Ability to anticipate how a decision made can affect other departments’ operations and/or morale.
• Proactive, self-starter and is excited to learn about and implement new types of marketing program.
• Must be legally authorized to work in the United States.  Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).

Please note that this is a hybrid position based in our Seattle, WA headquarters. Candidates must be comfortable coming into the office 3 days/week (Tuesday-Thursday).558

What You Can Expect 

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k) 
• Employee Stock Purchase Plan 
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives 
• Base Salary Range: $89,600.00-$121,000.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Our Culture… Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.  Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:  https://www.hollandamerica.com/en_US/our-company/mission-values.html

Holland America Line is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA) 

Holland America Line will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws.  If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

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