Manager, Digital Marketing- Corporate - Guest Services
Fairfax, VA
About the Job
Compensation Amount:
80,000.00 USD Annual
Job Summary:
Position: Full-time role focused on website management, email marketing, digital platform campaigns, and SMS marketing across multiple brands
Salary Range: $77,000 - $82,000 annually
Department: Corporate Marketing
Job Summary:
We are seeking an experienced Digital Marketing Manager to lead and execute strategic digital marketing initiatives for both our company and a diverse portfolio of client brands. This role involves overseeing website management, executing email and SMS marketing campaigns, and managing AI-driven digital platform campaigns. The ideal candidate will have a proven track record in managing campaigns for multiple brands and leveraging AI and automation to optimize conversion, enhance brand awareness, and drive lead generation. This position is part of the Corporate Marketing Department and requires collaboration across teams to support digital strategies, content creation, and campaign management on various platforms.
Job Description:
Key Qualifications:
Daily Responsibilities:
This role is fully remote, leveraging cloud-based tools to manage projects and collaborate with team members and third-party vendors. The Digital Marketing Manager will participate in regular meetings with on-site managers and stakeholders to discuss strategies, campaign results, and opportunities for revenue growth. This role will also handle other duties as assigned.
Founded in 1917, Guest Services has worked tirelessly to earn the reputation as the premier hospitality management company and National Park Service concessionaire in the United States. Guest Services takes great care and pride in providing best-in-class services across a wide variety of client sites including luxury communities, hotels, resorts, government and business dining facilities, full-service restaurants, state and national parks, outdoor recreation, boathouses, marinas, museums, conference centers, senior living communities, health care systems, school and university dining facilities, and specialty retail stores.
Guest Services, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment and promotion without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protect
80,000.00 USD Annual
Job Summary:
Position: Full-time role focused on website management, email marketing, digital platform campaigns, and SMS marketing across multiple brands
Salary Range: $77,000 - $82,000 annually
Department: Corporate Marketing
Job Summary:
We are seeking an experienced Digital Marketing Manager to lead and execute strategic digital marketing initiatives for both our company and a diverse portfolio of client brands. This role involves overseeing website management, executing email and SMS marketing campaigns, and managing AI-driven digital platform campaigns. The ideal candidate will have a proven track record in managing campaigns for multiple brands and leveraging AI and automation to optimize conversion, enhance brand awareness, and drive lead generation. This position is part of the Corporate Marketing Department and requires collaboration across teams to support digital strategies, content creation, and campaign management on various platforms.
Job Description:
Key Qualifications:
-
Education & Experience:
- Bachelor's degree in Marketing, Communications, or a related field
- 4+ years of experience in digital marketing, with a strong focus on website management, email, and SMS marketing campaigns
- Bachelor's degree in Marketing, Communications, or a related field
-
Technical Skills:
- Proficiency in HTML, CSS, and WordPress
- Experience with digital marketing tools such as Google Analytics, Mailchimp, and CRM systems, automation tools like Canva, AI platforms like ChatGPT and Copy.ai
- Familiarity with digital content creation tools like Canva and Adobe Creative
- Proficiency in HTML, CSS, and WordPress
-
Additional Skills:
- Strong organizational and project management skills, with the ability to manage multiple brand campaigns simultaneously
- Excellent communication skills, both written and verbal
- Creative problem-solving skills and a team-oriented mindset
- Experience working across different time zones and adapting to shifting priorities
- Team-oriented with a creative problem-solving mindset
- Strong organizational and project management skills, with the ability to manage multiple brand campaigns simultaneously
Daily Responsibilities:
-
Website Management (30%):
- Manage content updates and maintenance for company and client brand websites using WordPress
- Ensure SEO best practices are applied and that all websites are optimized for user experience and engagement
- Manage content updates and maintenance for company and client brand websites using WordPress
-
Email Marketing (30%):
- Develop and manage email marketing campaigns, spearheading automation and segmentation efforts using Mailchimp
- Track and analyze campaign performance, optimizing for engagement and conversion
- Develop and manage email marketing campaigns, spearheading automation and segmentation efforts using Mailchimp
-
Digital Platform Campaigns & SMS Marketing (25%):
- Execute digital marketing campaigns across platforms that focus on conversion optimization and user engagement
- Create and manage SMS marketing campaigns, tailoring strategies to meet various brand objectives and analyze campaign results for continuous improvement
- Execute digital marketing campaigns across platforms that focus on conversion optimization and user engagement
-
Analytics & Reporting (15%):
- Utilize various tools, including Google Analytics, email analytics, and other platform-specific analytics, to report on digital marketing performance
- Provide strategic insights to internal teams and stakeholders, identifying key trends and optimization opportunities
- Utilize various tools, including Google Analytics, email analytics, and other platform-specific analytics, to report on digital marketing performance
This role is fully remote, leveraging cloud-based tools to manage projects and collaborate with team members and third-party vendors. The Digital Marketing Manager will participate in regular meetings with on-site managers and stakeholders to discuss strategies, campaign results, and opportunities for revenue growth. This role will also handle other duties as assigned.
Founded in 1917, Guest Services has worked tirelessly to earn the reputation as the premier hospitality management company and National Park Service concessionaire in the United States. Guest Services takes great care and pride in providing best-in-class services across a wide variety of client sites including luxury communities, hotels, resorts, government and business dining facilities, full-service restaurants, state and national parks, outdoor recreation, boathouses, marinas, museums, conference centers, senior living communities, health care systems, school and university dining facilities, and specialty retail stores.
Guest Services, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment and promotion without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protect
Source : Guest Services
