Manager, Digital Marketing - Blue Ridge Hospice

JOIN THE BLUE RIDGE HOSPICE TEAM!

WHY JOIN US: At Blue Ridge Hospice, we offer more than just a job; we provide an opportunity to make a difference. You will be part of a purpose-driven organization that values excellence, collaboration, and personal growth. We offer competitive compensation, comprehensive benefits, and a supportive work environment that encourages creativity and innovation. 

If you are a visionary digital marketer with a passion for excellence and a commitment to making an impact, we would love to hear from you. Apply today and join us on our journey to serve and meet the needs of the communities we are privileged to serve.

Founded in 1981, Blue Ridge Hospice provides high-quality and compassionate serious illness, end-of-life care, and grief support services throughout the northern Shenandoah Valley and northwestern Virginia. With a nonprofit mission of brightening life’s journey for all whom we are privileged to serve. We have a strategic goal to grow and expand our services to continue meeting the evolving healthcare needs of our communities, Blue Ridge is “Caring for life”. 

Our core values – dignity, integrity, teamwork, innovation, diversity, and excellence – not only reflect our commitment to our patients and their loved ones, but also represent our dedication to fostering a diverse and inclusive workplace culture that encourages creativity, collaboration, empathy, and compassion. At Blue Ridge, we refer to our team as “Future Makers” – everyone contributes to our collective organizational excellence and success, and the enhanced delivery of life-changing care and services.

We are seeking a motivated and skilled Manager of Digital Marketing to join our team and help us elevate and reach our goals.

MANAGER, DIGITAL MARKETING – Position Summary

As the Manager of Digital Marketing at Blue Ridge Hospice, you will play a pivotal role in shaping and executing our digital marketing strategy. Your creativity, strategic thinking, and dedication to excellence will be crucial in driving our online presence, engaging our audience, and achieving our mission-driven business objectives. As an individual contributor you will work closely with cross-functional teams to deliver impactful campaigns that align with our purpose and values.

This role has flexibility to work onsite in Winchester, VA, hybrid or remote, as determined by VP, Communications.

MANAGER, DIGITAL MARKETING – Essential Duties & Responsibilities

Strategic Planning:

• Develop and implement a comprehensive digital marketing strategy aligned with business goals and regulatory requirements (HIPAA, CAN-SPAM).
• Analyze market trends and competitor activities to identify growth opportunities.
• Manage digital marketing vendor relationships and contracts, identifying tools for enhanced campaigns.

Website and Content Management:

• Oversee functionality of websites and performance to enhance branding and user acquisition.
• Develop and maintain web content to ensure consistency and relevance.

Social Media Management:

• Implement and manage social media strategy across platforms (Facebook, Instagram, YouTube, LinkedIn, Vimeo)
• Maintain brand presence, engage communities, and support sales objectives.

Campaign Management:

• Create, optimize, and manage multi-channel digital campaigns, including fundraising campaigns (SEO, SEM, social media, email content.
• Plans and executes email marketing campaigns, including newsletters, and automated workflows.
• Ensure campaigns are data-driven, aligned with brand messaging, and achieve measurable results.

Content Development:

• Curates compelling content (blog posts, articles, videos, infographics) to attract and retain audience and nurture relationships and increase donor retention. 
• Maintain consistent brand voice and uphold content quality standards.

Performance Analysis and Reporting:

• Develop and monitor KPIs to optimize ROI and achieve business objectives.
• Utilize analytical tools to track website traffic, campaign performance, and social media metrics.
• Provide actionable insights and regular updates on marketing initiatives to stakeholders.

Brand Integrity:

• Develop and maintain brand to ensure integrity across all communication platforms.

Performance Tracking:

• Track engagement across various communication platforms and make data-driven decisions to optimize strategies.

Consumer and Donor Engagement:

• Understand consumer needs to enhance satisfaction and engagement.
• Foster consumer- and donor-centric approach in marketing strategies to drive loyalty.
• Manage responses to consumer reviews to maintain positive online reputation.

Collaboration and Communication:

• Collaborate effectively with stakeholders to ensure alignment and synergy.
• Provide regular updates on marketing initiatives and performance.

MANAGER, DIGITAL MARKETING – Qualifications/Experience

• Bachelor’s degree required in business, communications, marketing or related field. 
• Proven experience (5+ years) in digital marketing (Healthcare, Nonprofit, Fundraising preferred and Retail a plus), with a record of successful campaigns and leadership.
• Proven experience in website management, email marketing and social media.
• Proficiency in Adobe Creative Suite, Content Management Systems, Customer Relationship Management Systems, Microsoft Office, Google Ads, Facebook Business Manager, and Social Media Systems.
• Proficiency in using analytics tools (e.g., Google Analytics, HubSpot, SEMrush, Freshpaint) to measure and optimize performance. 
• Excellent written and verbal communications skills for digital content creation.
• Accepts and respects diversity without judgement.
• Creative thinker with a passion for innovation and excellence.
• Ability to manage multiple projects in a fast-paced environment.

MANAGER, DIGITAL MARKETING - Benefits 

• Health Insurance 
• Dental Insurance 
• Vision Insurance 
• Retirement with Company Match 
• Paid Time Off 
• Paid Volunteer Time
• Thrift Shop Discount 

Blue Ridge Hospice is a non-profit, equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and patients served.