Manager, Digital Products - Vaco, LLC
Orlando, FL 32821
About the Job
Digital Product Analytics Manager
Location: Orlando, FL
Schedule: Hybrid (Onsite Mon-Wed, WFH Thur-Fri)
Pay Rate: $47-55/hr
Job Summary:
A dynamic business team is seeking a Digital Product Analytics Manager responsible for driving rich and engaging digital products. The role will monitor and analyze digital product performance across websites and mobile applications, ensuring that KPIs are achieved through data-driven decision-making. You will collaborate with cross-functional teams to track feature performance, iterate on improvements, and optimize user experiences.
Key Responsibilities:
- Lead optimization strategy for digital products.
- Collaborate with internal teams (CRM, Application Performance, Product Management, and Consumer Insights) to ensure performance is accurately measured.
- Support business case development for new digital capital projects.
- Manage and improve tools like FullStory, Firebase, and AppDynamics to enhance conversion and engagement.
- Optimize conversion paths to increase online reservations, sales, and profitability.
- Report on UI performance and application health.
- Identify opportunities for product enhancements and contribute to the product roadmap.
- Define and suggest A/B tests to optimize consumer experience and conversion rates.
- Partner with marketing teams to assess product impact from campaigns.
Travel Requirements:
Up to 25% travel for usability testing, vendor meetings, or conferences may be required.
Minimum Requirements:
- BA/BS in Marketing, Business, Computer Science, or Engineering (or equivalent experience).
- 3-7 years of Digital Product Analytics experience.
- Strong knowledge of web design, usability, and Scrum application development.
- Proficient in Microsoft Suite, CMS, and project management tools like Jira and Basecamp.
- Experience analyzing clickstream data and customer behavior.
- Strong analytical, presentation, verbal, and written skills.
- Ability to work in a cross-functional environment and manage multiple responsibilities.
Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco LLC and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco’s HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.