Manager, Digital and Social Media - Brunswick
Mettawa, IL
About the Job
_Are you ready for what’s next?_
_Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j_mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation._
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
The Enterprise Digital and Social Media Marketing Manager is responsible for Brunswick’s enterprise digital presence across our website and social media channels. The ideal candidate combines business insight and communication skills with superb marketing campaign execution.
This person will be responsible for developing the layout and messaging that leverages principles of UX/UI and SEO optimization to build an engaging web experience that will improve our rankings. The role requires a balance of strategic vision and tactical execution.
The social media responsibilities include social content strategy, influencer and ambassador strategy, social media governance, organic social media analytics and social listening for the Brunswick brand.
At Brunswick, we have passion for our work and a distinct ability to deliver.
Essential Functions:
+ Understand and effectively communicate digital marketing analytics.
+ Build data analytics across the enterprise utilizing social tools, including social listening data sets to pull together actionable insights across the enterprise and for the Brunswick corporate brand.
+ Analyze social data to support strategic and executional recommendations & provide quarterly reporting for corporate brand, as well as compiling data for the quarterly enterprise social report.
+ Website content authoring and editing in alignment with Brunswick’s brand identity and language strategy.
+ This role will be cross-functional and work with division, social and brand teams to ensure strategy alignment and governance excellence.
+ Work on key digital and social strategies, goals, and reports for large events such as the Consumer Electronics Show (CES), Miami International Boat Show, Investor and Media Day, plus others.
+ Build process efficiencies across social media submissions and adjust and manage the social approval process across an array of stakeholders, including senior leadership, legal, PR, HR and more.
Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.
Required Qualifications:
+ Bachelor’s degree in Marketing, Communications, or related course of study
+ 4-6 years of relevant professional experience including social media management, marketing or communications
+ Experience in website CMS platforms and SEO best practices Developing and executing a social media + content strategy
+ Experience with social media management, influencer and listening tools such as Hootsuite, Klear and Meltwater Explore, Talkwalker or other comparable tools
+ Demonstrated success translating visual brand identity to social media
+ Ability to create engaging content for social media including Instagram Reels, Stories, YouTube and more
+ Experience maximizing brand experience on hiring platforms including LinkedIn, Indeed and Glassdoor
+ Ability to support community management and communicate using brand voice
+ Intermediate skill level with a design tool such as Canva or Adobe Photoshop/Illustrator
+ Knowledge of paid digital advertising programs with Google, Bing, social media ads and more
+ Passion for learning and remaining current on all forms of social media including emerging trends and channels
+ Have a passion and desire to engage on social media in real-time, which could include nights & weekends
+ Familiarity with MS Office tools, including PowerPoint, Excel and Word
+ Strong time management to meet tight deadlines and work on simultaneous projects
+ Experience working collaboratively with stakeholders from a wide variety of departments, including corporate communications, marketing, design and social media
Why Brunswick:
Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more (https://www.brunswick.com/careers/culture-benefits/benefits) . In addition, we’re proud of being recognized for making a splash with numerous awards (https://www.brunswick.com/careers) !
About Brunswick (https://www.brunswick.com/) :
Brunswick Corporation is a leader in the marine industry, and we’re looking for people just like you to take part in the movement towards better boating for all. We rely on the thoughtful input of people from all backgrounds to create compelling, innovative products for our customers around the globe. As such, diversity, equity, and inclusion are priorities in the enduring culture of our company. As a world leader in emerging recreational products and technologies, when you join our team, you become part of some of the most innovative, forward-looking brands in the marine industry today.
_Next is Now!_
_We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying._
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
For more information about EEO laws, - click here (https://www.eeoc.gov/employees-job-applicants)
Brunswick and Workday (https://www.workday.com/en-us/service-privacy.html?&_rda=/company/service_privacy.php) Privacy Policies
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com .
#Brunswick Corporation
_Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j_mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation._
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
The Enterprise Digital and Social Media Marketing Manager is responsible for Brunswick’s enterprise digital presence across our website and social media channels. The ideal candidate combines business insight and communication skills with superb marketing campaign execution.
This person will be responsible for developing the layout and messaging that leverages principles of UX/UI and SEO optimization to build an engaging web experience that will improve our rankings. The role requires a balance of strategic vision and tactical execution.
The social media responsibilities include social content strategy, influencer and ambassador strategy, social media governance, organic social media analytics and social listening for the Brunswick brand.
At Brunswick, we have passion for our work and a distinct ability to deliver.
Essential Functions:
+ Understand and effectively communicate digital marketing analytics.
+ Build data analytics across the enterprise utilizing social tools, including social listening data sets to pull together actionable insights across the enterprise and for the Brunswick corporate brand.
+ Analyze social data to support strategic and executional recommendations & provide quarterly reporting for corporate brand, as well as compiling data for the quarterly enterprise social report.
+ Website content authoring and editing in alignment with Brunswick’s brand identity and language strategy.
+ This role will be cross-functional and work with division, social and brand teams to ensure strategy alignment and governance excellence.
+ Work on key digital and social strategies, goals, and reports for large events such as the Consumer Electronics Show (CES), Miami International Boat Show, Investor and Media Day, plus others.
+ Build process efficiencies across social media submissions and adjust and manage the social approval process across an array of stakeholders, including senior leadership, legal, PR, HR and more.
Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.
Required Qualifications:
+ Bachelor’s degree in Marketing, Communications, or related course of study
+ 4-6 years of relevant professional experience including social media management, marketing or communications
+ Experience in website CMS platforms and SEO best practices Developing and executing a social media + content strategy
+ Experience with social media management, influencer and listening tools such as Hootsuite, Klear and Meltwater Explore, Talkwalker or other comparable tools
+ Demonstrated success translating visual brand identity to social media
+ Ability to create engaging content for social media including Instagram Reels, Stories, YouTube and more
+ Experience maximizing brand experience on hiring platforms including LinkedIn, Indeed and Glassdoor
+ Ability to support community management and communicate using brand voice
+ Intermediate skill level with a design tool such as Canva or Adobe Photoshop/Illustrator
+ Knowledge of paid digital advertising programs with Google, Bing, social media ads and more
+ Passion for learning and remaining current on all forms of social media including emerging trends and channels
+ Have a passion and desire to engage on social media in real-time, which could include nights & weekends
+ Familiarity with MS Office tools, including PowerPoint, Excel and Word
+ Strong time management to meet tight deadlines and work on simultaneous projects
+ Experience working collaboratively with stakeholders from a wide variety of departments, including corporate communications, marketing, design and social media
Why Brunswick:
Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more (https://www.brunswick.com/careers/culture-benefits/benefits) . In addition, we’re proud of being recognized for making a splash with numerous awards (https://www.brunswick.com/careers) !
About Brunswick (https://www.brunswick.com/) :
Brunswick Corporation is a leader in the marine industry, and we’re looking for people just like you to take part in the movement towards better boating for all. We rely on the thoughtful input of people from all backgrounds to create compelling, innovative products for our customers around the globe. As such, diversity, equity, and inclusion are priorities in the enduring culture of our company. As a world leader in emerging recreational products and technologies, when you join our team, you become part of some of the most innovative, forward-looking brands in the marine industry today.
_Next is Now!_
_We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying._
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
For more information about EEO laws, - click here (https://www.eeoc.gov/employees-job-applicants)
Brunswick and Workday (https://www.workday.com/en-us/service-privacy.html?&_rda=/company/service_privacy.php) Privacy Policies
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com .
#Brunswick Corporation
Source : Brunswick