Manager - Employer Brand & Recruitment Marketing - University of Maryland Medical System

The University of Maryland Medical System (UMMS) serves more than one million patients and families every year. More than 29,000 employees and 4,600 providers work at UMMS. Each and every one of these individuals – from the patients we care for, the family members we reassure to our colleagues that we champion – represent the amazingly vibrant communities we serve. And we continue to seek out qualified candidates who reflect the values, backgrounds and stories of our neighbors and patients. We want to hear your voice, learn from your experiences, and be shaped by your insight as part of our workforce. After all, when we come together from different walks of life, we become stronger, better, and more empathetic.

Responsible for enhancing the University of Maryland Medical System’s employer brand and executing innovative recruitment marketing strategies to attract, cultivate, and nurture a robust pipeline of qualified talent. Leverage partnerships with team members at all levels across the organization to develop and execute talent acquisition marketing and branding strategies that position UMMS to achieve strategic hiring targets. Work is performed under limited supervision. Direct report to the Director, Talent Acquisition.

The following statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all job responsibilities performed.

• Lead through influence by fostering strong relationships, gaining buy-in, and earning support and trust from team members across the organization.
• Develop and execute comprehensive recruitment marketing strategies aligned with the organization’s employer brand and objectives. Stay current on industry trends and best practices to inform innovation and strategy. Drive the implementation of recruitment marketing tactics, leveraging digital marketing channels, SEO/SEM strategies, social media advertising, and content marketing (including CRM utilization) to maximize reach and engagement with potential candidates.
• Lead the execution of social media for talent acquisition and community and reputation management for recruitment marketing. Collaborate with UMMS internal marketing team to align on systemwide social media strategy, manage content calendar, boost posts, and review analytics and optimization.
• Influence and collaborate with the web SEO team and third-party vendors to drive recruitment strategy. Effectively showcase our employer brand and provide a seamless user experience. Capture and utilize behavioral insights to strengthen the candidate journey.
• Assist in the development of compelling employer brand materials and messaging to showcase our unique culture and employer value proposition. Ensure all Talent Acquisition marketing collateral reflects UMMS values, resonates with key talent segments, and positions UMMS as an employer of choice in the market. Work closely with Human Resources, marketing, and stakeholders across the system to embed our employer brand in the candidate and employee lifecycle.
• Monitor key performance metrics related to recruitment marketing initiatives. Analyze data to assess the effectiveness of campaigns, identify areas for improvement, and make data-driven recommendations to enhance future recruitment efforts.  
• Perform other duties as assigned.

Knowledge, Skills, and Abilities:

• Working knowledge of applicant tracking system, candidate relationship management systems, job boards, and other recruitment technology platforms.
• Demonstrated ability to lead through influence, fostering collaboration and gaining buy-in from cross-functional teams at all levels of the organization.
• Strong strategic and analytical skills, with the ability to translate data and insights into actionable recruitment marketing strategies.
• Excellent written and verbal communication skills, with the ability to craft compelling employer branding materials and messaging.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
• Comfort with ambiguity and the ability to thrive in a large, diffuse, highly matrixed environment.
• Inquisitive and data-driven, with a focus on measuring and optimizing the return on investment of recruitment marketing programs.
• Demonstrated ability to work collaboratively and influence colleagues across all areas and levels of the organization.
• A strong interest in exploring and applying modern platforms and tools to evolve talent attraction and engagement.
• Advanced analytical, conceptual thinking, planning, organizational, and problem-solving skills.
• Advanced skill in the use of Microsoft Office Suite (e.g., Outlook, Word, Excel, PowerPoint)

• Bachelor’s degree in Marketing, Communications, Human Resources, or related field, or the equivalent combination of education, training, and experience.
• Minimum 5 years’ experience in recruitment marketing, employer branding, talent acquisition, or related field, with a proven record of accomplishment of successful strategy development and execution.

All your information will be kept confidential according to EEO guidelines.