Manager, Marketing Data Science - TEKsystems

Top Skills' Details

-Advanced Analytics Experience: Minimum of 5 years in customer data analytics, adept in utilizing detailed customer transaction data to enhance performance marketing strategies.

•Technical Proficiency: Exceptional analytical and problem-solving skills complemented by a keen attention to detail. Advanced proficiency in SQL, Python, statistical testing, and machine learning frameworks essential.

•Educational Foundation: Bachelor’s degree in Data Science, Business Analytics, Computer Science, Economics, Statistics, or a related quantitative field.

•Data Management Skills: Solid understanding of data management principles, including identity and marketing consent protocols.

•Cloud Technology Familiarity: Hands-on experience with AWS tools like Redshift, Athena, Cloud9 and CodeCommit.

Leadership Excellence: Strong leadership skills with a history of managing diverse, distributed, and cross-functional teams effectively.

•Communication Mastery: Excellent ability to simplify complex data insights into strategic actions and communicate these clearly to both business and technical stakeholders.

Description:

This critical position spearheads our clients 1:1 initiative, utilizing fan data and data science techniques to revolutionize marketing strategies and boost fan engagement.

The big focus for this role is they want someone who is going to be focused on data. 80% of their time will be spent on data and analyzing the data. 20% will be spent on how we make sure those insights are actually actionable for a marketing team.

Knowledge about the Marketing space is critical so that we don't do analyses for the sake of analyses but we know how to solve the marketing teams problems. Communicating with the marketing team is interesting because usually analytics team gets clear problems but not the case when working with the marketing team. Marketing team thinks from a creative perspective so their questions are open-ended. This person gets to understand what the marketing team is seeking to do and able to put that into an analytical problem. This is the marketing piece ^^ Export marketing and experience working with the marketing team so you can understand their language. Even with the 80% of the data part. ⅓ is understanding the problem and structuring it into the right analytic problem. ⅓ working on the problem, ⅓ thinking about effectively communicating the problem. They’ll be working with 10 people who are supporting the execution part. More like guidance, you’re not managing them but your guiding them. There responsible for the output, there’s no managing of resources from a career perspective.

A lot of it is primarily focused on how we think about personalizing the communication strategy. How do we make it better, and in a coordinated fashion among with their clubs and other internal teams. A lot of it is focused on dealing with huge data sets, because they have a big fan base and who interacts with them to through things that the league manages like their app, and things that's are managed by the clubs, like tickets, things that are managed by their partners like their merchandise, e-games. Bringing it all together and finding insights from that to help their Strategy Team think about where their long term focus should be when it comes to their fanbase and how they can get intimate knowledge from the fanbase/database and how do they use that to help the marketing strategy for both the leagues and the clubs.

Skills:

deep customer insights, 5 years in customer data analytics, python, statistical testing, machine learning framework, AWS, redshift, athena, Cloud9, CodeCommit, program languages, SQL, problem solving skills, leadership skills, grit, communication, determination

Top Skills Details:

deep customer insights,5 years in customer data analytics, python, statistical testing, machine learning framework,AWS,redshift,athena,Cloud9,CodeCommit,program languages, SQL

Additional Skills & Qualifications:

• Forge strong analytics partnerships across marketing, technology, BI, data engineering, and external partners, serving as an internal consultant to deliver impactful analytical solutions that drive marketing success.

• Formulate key marketing questions and hypotheses, translating them into data-driven investigations and experiments that yield measurable business improvements.

Experience Level:

Expert Level

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.