Manager, Marketing & New Business/Growth - Crossmedia Inc
New York City, NY
About the Job
WHO WE ARE
Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in the UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients' TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague's professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we've been the top ranked media agency named to Ad Age's Best Places to Work for the past five years in a row.
Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edibles, Illva Saronno and more. UK clients include AIrbus, Etihad Airways, S & P Global, Zalando, and more.
WHO YOU ARE
The Manager is responsible for providing support to Crossmedia Marketing and New Business, both part of the Growth/New Business Development team. Marketing's role is to present Crossmedia to the advertising industry at the right time and places with the right messaging, all in service of growing the agency. New Business' role is to support agency growth by winning new client business and supporting organic growth efforts.
KEY AREAS OF RESPONSIBILITY:
Responsibilities include, but are not limited to:
GENERAL:
- Learn about Crossmedia clients including services provided and the work outputs
- Get to know agency leaders and department heads (understand their roles, skills and passions)
- Read the industry trade magazines and stay current on latest trends and topics
MARKETING INFRASTRUCTURE:
- Maintain marketing calendar in coordination with PR agency
- Maintain weekly team status reports in coordination with PR agency
- Maintain marketing budget tracking and reconciliation in coordination with finance team
- Organize internal documentation and keep repository of current information (team bios, headshots, preferences, case studies, etc.)
MARKETING RESPONSIBILITIES:
- Assist in the management of Crossmedia's social channels and corresponding community management on LinkedIn, Instagram, X and Facebook
- Assist in HubSpot Marketing Hub/CRM maintenance and hygiene in tandem with IT department
- Assist in growing CRM contact list and classification of leads for outreach
- Assist in the development and execution of email marketing campaigns via HubSpot Marketing Hub (content, targeting, reporting, etc.)
- Assist in-house designer with asset development (email, landing page development, new product development, etc.)
- Assist with award submission development from content creation to meeting deadlines
- Ability to travel and assist marketing team and PR agency at conferences and events (internal & external)
- Assist in capturing photographic content while on-site at conferences and events for internal and external usage
NEW BUSINESS RESPONSIBILITIES:
- In partnership with Group Director, Business Development, manage our new business pitch structure and team including managing timelines, scheduling team meetings, ensuring on-time delivery of all materials throughout process
- Manage and responding to in-bound pitch opportunities (RFI and RFP process)
- Manage agency case studies, credentials decks & sizzle reels
- Manage all administrative tasks throughout pitch process including booking hotels, conference rooms, and pitch experience
REQUIREMENTS
- Bachelor's Degree
- 3-4 years of experience in advertising, marketing or related field.
- Ideal is experience working on a new business/growth or internal marketing team
- Excellent document writing, proofreading, and editing skills
- Strong organizational and follow-through skills
- Passion for the advertising industry and desire to learn all facets of agency marketing
- Flexibility, independence and ability to multi-task
- Support a fast-paced team
- Ability to stay calm and positive under high pressure situations
- Experience with cloud-based collaboration tools (e.g. MS Teams, Slack, etc.)
- Computer skills (MS Word, Excel, PowerPoint, Keynote)
- HubSpot Marketing Hub familiarity is a bonus
Please note this role requires a candidate have proximity to our NY office. We offer a hybrid work setting with employees working both onsite and from home.
Salary range is $85k - $100k commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.
CROSSMEDIA BENEFITS
Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
- Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
- Open PTO policy and paid sabbaticals at significant milestone anniversaries
- Fully-funded healthcare options and agency-wide physical & mental health support
- 401(k) with company match, student loan relief program and financial counseling support
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan
- Tuition reimbursement
- And burgers – lots and lots of burgers
COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).
Continued employment remains on an "at-will" basis." Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
- Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
- Ability to stand, bend, and reach
- Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
- The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- The ability to observe details at close range (within a few feet of the observer).
In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.