Manager, Media Strategy and Planning - INSPYR Solutions
Addison, TX
About the Job
Title: Manager, Media Strategy and Planning
Location: Remote
Duration: 12+ month contract
Rate: $30.00 - $40.00/HR
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.
This is your chance to be part of a Marketing & Loyalty team that attracts customers through strong storytelling, top-rated rewards, and unique customer experiences and partnerships.
What will I be doing?
The company’s Global Media Strategy & Planning Team provides the Marketing & Loyalty department with subject matter expertise, leads the media agency relationships, and applies emerging media tactics in the constantly evolving advertising marketplace. The Global Media team also ensures that the company brand award-winning creative and storytelling is seen by audiences in the right format, at the right time, to the right person. In addition, the team is charged with providing the Marketing & Loyalty team with subject matter expertise, leading the media agency relationships, and applying emerging media tactics in the constantly evolving advertising marketplace.
In this contract position, you will support the Director of Media Strategy & Planning and contributing success of the team by driving enablement through the onboarding LiveRamp into the organization & executing media technology best practices. The ideal candidate will have a deep understanding of digital marketing technologies and a proven track record of successfully implementing and managing cross-screen measurement solutions and 1st party data activations in paid media. This role will also support the strategic development of innovative and impactful media campaigns from conceptualization to execution in a collaborative, fast-paced environment for its 22 iconic trading brands.
More specifically, you will:
- Lead the implementation of LiveRamp into the organization: Lead the implementation of LiveRamp's cross-screen measurement and 1st party activation into the company’s MarTech ecosystem – collaborating with internal measurement, marketing technology and agency teams applicable. Develop implementation roadmap, use cases, and best practices and support Director in socializing and change management across the organization. Ensure implementation operations are smooth, proactively identifying risks as needed. Supervise the invoicing process and clearing paperwork through Coupa/PO system as needed.
- Media Strategy Support: Support general media campaign executional needs for live and active campaigns, from early planning processes to executive presentations, to campaign launch and measurement/reporting. Additional projects include developing best practices for the team across a variety of topics, such as paid social platform strategy & planning and buying guidelines
- We believe the success in this role will demonstrate itself through the following attributes and skills:
- Must have prior experience with LiveRamp and understanding best-in-class use for media activation and measurement either on the brand side or agency side
- Effectively work cross-functionally with key stakeholders to achieve common business goals, share findings, and best practices, and effectively pull projects forward.
- Have a deep understanding of the role media plays within a marketing narrative across the purchase journey
- Confidence, with a spirit of teamwork and collaboration
- Flawless attention to detail across media strategies, tactics, and budgets
- The ability to think creatively and analytically
- Eagerness to learn and a passion for marketing.
- 7-10 years of work experience at a media agency or large brand
- Prior experience with LiveRamp either on the brand or agency side
- Hands-on experience managing the media planning process (inclusive of media strategy development, tactical plan recommendations, media plan execution, billing and invoicing)
- BA/BS Bachelor's Degree
- Experience leading process changes and successfully navigating change management within a matrixed organization
- Experience across all media channels including Linear, CTV, FEP, OTT, OLV, Social, Audio, Outdoor, Print, and other non-traditional media
- Demonstrated ability to manage complex media plans, ideally across several lines of business
- Comprehensive medical benefits
- Competitive pay, 401(k)
- Retirement plan
- …and much more!
About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
Source : INSPYR Solutions
