Manager of TV Product Planning at Talascend
Ridgefield Park, NJ
About the Job
Talascend is currently seeking a Manager of TV Product Planning for a long-term contract role located in Ridgefield Park, New Jersey
OVERVIEW:
This Manager of TV Product Planning will lead the creation of new innovative product concepts and foster strategic partnerships to drive the Home Entertainment business forward. They will be instrumental in transforming the TV from a mere display device into a personalized lifestyle platform that enriches consumers' lives. By leveraging innovative thinking and a deep understanding of consumer needs, this role will position our client as a pioneer in the evolving TV landscape. This role requires a data-driven approach to product development, with a strong focus on consumer insights. The successful candidate will collaborate closely with the Online VOC and CSMI teams to analyze monthly and quarterly consumer data. They will leverage advanced analytics to build predictive models and inform product strategy, drawing on expertise in TV sales, consumer behavior, and technology.
RESPONSIBILITIES:
REQUIREMENTS:
OVERVIEW:
This Manager of TV Product Planning will lead the creation of new innovative product concepts and foster strategic partnerships to drive the Home Entertainment business forward. They will be instrumental in transforming the TV from a mere display device into a personalized lifestyle platform that enriches consumers' lives. By leveraging innovative thinking and a deep understanding of consumer needs, this role will position our client as a pioneer in the evolving TV landscape. This role requires a data-driven approach to product development, with a strong focus on consumer insights. The successful candidate will collaborate closely with the Online VOC and CSMI teams to analyze monthly and quarterly consumer data. They will leverage advanced analytics to build predictive models and inform product strategy, drawing on expertise in TV sales, consumer behavior, and technology.
RESPONSIBILITIES:
Market and Consumer Analysis
Discover potential consumer insights through in-depth research on US TV market trends, competitor analysis, and consumer needs/Lifestyle
Conceptualize new TV usage scenarios and concepts that reflect the latest consumer trends and technological advancements
Utilize data analysis techniques to analyze consumer behavior patterns and provide evidence for product planning
Develop monthly/quarterly US consumer insight and trend report
New Product Planning and New Business Partnership Development
Define differentiated TV product concepts and functions based on identified consumer insights
Refine product specifications through technical feasibility reviews and collaboration with design teams
Establish data-driven logic for product necessity and competitive advantage
Develop the new product concept/new business partner for demand generation and report to the C-Level executives at Korea headquarters
Establish GTM Strategy works with Product Marketing Team/Sales
Product and Line-up Strategy Development and Management
Develop and manage mid-term TV product portfolio strategies
Manage development schedules and resource allocation for each product
Successfully lead projects through close collaboration with related with departments such as Design, UX, R&D, Service Partnership and marketing
Facilitate smooth communication and collaboration with experts in various fields such as technology, design, and marketing.
REQUIREMENTS:
3+ years of experience in TV Product Planning/CE Product Planning or related fields (e.g., experience in consumer market analysis, new product development, Service Product Manager, Service Partnership)
Bachelor's degree or higher in a related field (e.g., electrical engineering, industrial engineering, business administration)
MBA would be a plus
In-depth understanding of TV/Display technology trends (OLED, QLED, Mini LED, etc.), SW/AI technology trends and OTT Industry
Market research and data analysis methodologies (statistics, data mining, etc.)
Basic understanding of consumer psychology and behavioral economics
Required excellent data analysis and problem-solving skills, creative idea generation and visualization skills, Effective communication and presentation skills and Project management skills and leadership
Consumer - Centric Thinking: Identify accurately consumer needs and plan differentiated products based on those needs
Data-Driven Decision Making: Make informed decisions based on the data analysis and increase the efficiency of product planning
Innovative Thinking: Think outside the box, solve problems from new perspectives, and develop innovative products
Excellent Collaboration skills: Quickly adapt to changing market environments and lead new technology trends
We thank all applicants for their interest. However, only those qualified individuals who closely meet the qualifications of the position will be contacted. The details of the position are only a summary, other duties may be assigned as necessary.
Background Check and Drug Screen may be required.
Talascend is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
