Manager, Paid Media (Hybrid) - Apria
San Diego, CA
About the Job
At Owens & Minor, we are a critical part of the healthcare process. As a Fortune 500 company with 50+ facilities across the US and 18,000 teammates in over 90 countries, we provide integrated technologies, products and services across the full continuum of care. Customers—and their patients—are at the heart of what we do.
Our mission is to empower our customers to advance healthcare, and our success starts with our teammates.
Owens & Minor teammate benefits include:
+ Medical, dental, and vision insurance, available on first working day
+ 401(k), eligibility after 30 days of employment
+ Employee stock purchase plan
+ Tuition reimbursement
+ Development opportunities to grow your career with a global company
JOB SUMMARY
Lofta is seeking a Paid Media Manager with a deep expertise in Google Ads to lead our paid media strategy and execution. This role is pivotal in driving revenue growth, enhancing brand visibility, and optimizing overall ROI on total digital media spend. The ideal candidate will have experience developing and implementing a paid media strategy including Google Ads, Bing Ads, Paid Social, Connected TV and Retargeting.
$125,000.00 - $160,000.00 / Annual
Shift: (Hybrid) M-F Flexible hours - 3 days in office & 2 days working from home
ESSENTIAL DUTIES AND RESPONSIBILITIES
+ Develop and execute comprehensive paid media strategies aligned with business objectives across 4 distinct brands (Lofta, ApriaDirect, ApriaHome, and ByramBaby)
+ Oversee campaign performance and identify optimization opportunities
+ Identify and implement improvement strategies in Google Ads and Bing Ads accounts including direct implementation of new key word structures, ad copy structure, campaign optimization and budget management
+ Oversee brand awareness campaigns in Meta, Criteo, and Connected TV to drive increased branded traffic
+ Create effective weekly reporting to support data-driven decisions making and foster discussions with leadership
+ Collaborate with cross-functional teams to ensure campaign success
+ Stay up-to-date on industry trends and emerging channels
Qualifications:
+ 7 – 10+ years of experience with agency or in-house team, with direct “hands on keys” role in Google Ads
+ Experience managing spend levels > $5M / year in Google Ads
+ Google Ads certifications
+ Experience with DTC e-commerce brand
If you feel this opportunity could be the next step in your career, we encourage you to apply. This position will accept applications on an ongoing basis.
Owens & Minor is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state or local law.
Owens & Minor (O&M) is a global healthcare company providing innovative products and solutions across the continuum of care. Our integrated technology, products, and services empower healthcare providers and manufacturers as they make a difference in the lives of patients every day. O&M is headquartered in Richmond, Virginia and is comprised of 17,000+ global teammates. We operate within distribution, production, customer service, and sales facilities located across the Asia Pacific region, Europe, Latin America and North America. We are proud to service healthcare industry customers in 90 countries where we do business today.
Life at O&M
When you become an Owens & Minor teammate, you’re joining a diverse, vibrant organization with a focus on excellence and integrity. Guided by our shared values—Integrity, Development, Excellence, Accountability, Listening—O&M teammates strive to deliver superior service across the continuum of healthcare. O&M is committed to creating a growth-oriented culture that values each teammate’s perspective and contributions.
Our mission is to empower our customers to advance healthcare, and our success starts with our teammates.
Owens & Minor teammate benefits include:
+ Medical, dental, and vision insurance, available on first working day
+ 401(k), eligibility after 30 days of employment
+ Employee stock purchase plan
+ Tuition reimbursement
+ Development opportunities to grow your career with a global company
JOB SUMMARY
Lofta is seeking a Paid Media Manager with a deep expertise in Google Ads to lead our paid media strategy and execution. This role is pivotal in driving revenue growth, enhancing brand visibility, and optimizing overall ROI on total digital media spend. The ideal candidate will have experience developing and implementing a paid media strategy including Google Ads, Bing Ads, Paid Social, Connected TV and Retargeting.
$125,000.00 - $160,000.00 / Annual
Shift: (Hybrid) M-F Flexible hours - 3 days in office & 2 days working from home
ESSENTIAL DUTIES AND RESPONSIBILITIES
+ Develop and execute comprehensive paid media strategies aligned with business objectives across 4 distinct brands (Lofta, ApriaDirect, ApriaHome, and ByramBaby)
+ Oversee campaign performance and identify optimization opportunities
+ Identify and implement improvement strategies in Google Ads and Bing Ads accounts including direct implementation of new key word structures, ad copy structure, campaign optimization and budget management
+ Oversee brand awareness campaigns in Meta, Criteo, and Connected TV to drive increased branded traffic
+ Create effective weekly reporting to support data-driven decisions making and foster discussions with leadership
+ Collaborate with cross-functional teams to ensure campaign success
+ Stay up-to-date on industry trends and emerging channels
Qualifications:
+ 7 – 10+ years of experience with agency or in-house team, with direct “hands on keys” role in Google Ads
+ Experience managing spend levels > $5M / year in Google Ads
+ Google Ads certifications
+ Experience with DTC e-commerce brand
If you feel this opportunity could be the next step in your career, we encourage you to apply. This position will accept applications on an ongoing basis.
Owens & Minor is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state or local law.
Owens & Minor (O&M) is a global healthcare company providing innovative products and solutions across the continuum of care. Our integrated technology, products, and services empower healthcare providers and manufacturers as they make a difference in the lives of patients every day. O&M is headquartered in Richmond, Virginia and is comprised of 17,000+ global teammates. We operate within distribution, production, customer service, and sales facilities located across the Asia Pacific region, Europe, Latin America and North America. We are proud to service healthcare industry customers in 90 countries where we do business today.
Life at O&M
When you become an Owens & Minor teammate, you’re joining a diverse, vibrant organization with a focus on excellence and integrity. Guided by our shared values—Integrity, Development, Excellence, Accountability, Listening—O&M teammates strive to deliver superior service across the continuum of healthcare. O&M is committed to creating a growth-oriented culture that values each teammate’s perspective and contributions.
Source : Apria