Manager, Paid Social - Gap Inc.
San Francisco, CA
About the Job
About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the Role
The Manager of Paid Social is responsible for driving the day-to-day oversight and execution of Paid Social investment in the most effective way for Athleta brand. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for Gap Inc., providing a centralized activation arm for Paid Social investment across Gap Inc.’s brands. In this role, you will work closely with the Paid Social and Channel Planning team, and Gap Inc.’s Media Agency partners to drive efficiency and effectiveness in all Paid Social investment, leveraging strong channel expertise and a cross-portfolio perspective. You will also collaborate with other Gap Inc Social leads opportunities for greater economies of scale and synergies across the four brands.
What You'll Do
+ Manage day-to-day Paid Social activation and execution, acting as the main point of contact with Media Agency resources dedicated to Paid Social
+ Lead communication with Media Agency in regards to Social strategy and execution, including pacing and performance, investment decisioning, and testing and learning roadmaps deliver effectiveness across Athleta’s Paid Social investment
+ Consistently monitor Paid Social investment activity against target KPIs identified in marketing briefs, surfacing potential challenges or opportunities to optimize activity
+ Regularly conduct research and due diligence to identify Paid Social innovation opportunities and best practices that will elevate Gap Inc.’s brands in the marketplace
+ Act as the main point of contact with the Measurement and Interpretation team to monitor and refine measurement and reporting practices
+ Lead packaging and socialization of insights, innovation opportunities, and best practices identified by the Paid Social team
+ Establish and drive continuous improvements to ROI by understanding the current and future Paid Social landscape and identifying opportunities to improve effectiveness
Who You Are
+ 4+ years marketing experience with 3+ years experience in paid social investment
+ Extensive experience planning and executing paid social media campaigns
+ Deep knowledge of paid social channels, technologies, best practices, and trends
+ Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
+ Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across
+ Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work
Benefits at Gap Inc.
+ Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
+ One of the most competitive Paid Time Off plans in the industry.*
+ Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
+ Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
+ Employee stock purchase plan.*
+ Medical, dental, vision and life insurance.*
+ See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer.
_*For eligible employees_
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $112,100 - $148,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the Role
The Manager of Paid Social is responsible for driving the day-to-day oversight and execution of Paid Social investment in the most effective way for Athleta brand. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for Gap Inc., providing a centralized activation arm for Paid Social investment across Gap Inc.’s brands. In this role, you will work closely with the Paid Social and Channel Planning team, and Gap Inc.’s Media Agency partners to drive efficiency and effectiveness in all Paid Social investment, leveraging strong channel expertise and a cross-portfolio perspective. You will also collaborate with other Gap Inc Social leads opportunities for greater economies of scale and synergies across the four brands.
What You'll Do
+ Manage day-to-day Paid Social activation and execution, acting as the main point of contact with Media Agency resources dedicated to Paid Social
+ Lead communication with Media Agency in regards to Social strategy and execution, including pacing and performance, investment decisioning, and testing and learning roadmaps deliver effectiveness across Athleta’s Paid Social investment
+ Consistently monitor Paid Social investment activity against target KPIs identified in marketing briefs, surfacing potential challenges or opportunities to optimize activity
+ Regularly conduct research and due diligence to identify Paid Social innovation opportunities and best practices that will elevate Gap Inc.’s brands in the marketplace
+ Act as the main point of contact with the Measurement and Interpretation team to monitor and refine measurement and reporting practices
+ Lead packaging and socialization of insights, innovation opportunities, and best practices identified by the Paid Social team
+ Establish and drive continuous improvements to ROI by understanding the current and future Paid Social landscape and identifying opportunities to improve effectiveness
Who You Are
+ 4+ years marketing experience with 3+ years experience in paid social investment
+ Extensive experience planning and executing paid social media campaigns
+ Deep knowledge of paid social channels, technologies, best practices, and trends
+ Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
+ Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across
+ Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work
Benefits at Gap Inc.
+ Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
+ One of the most competitive Paid Time Off plans in the industry.*
+ Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
+ Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
+ Employee stock purchase plan.*
+ Medical, dental, vision and life insurance.*
+ See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer.
_*For eligible employees_
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $112,100 - $148,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.
Source : Gap Inc.