Manager, Playlist + Streaming Optimization - LanceSoft Inc

 
6 months contract role
Work Location: Santa Monica CA Onsite      
 
Job Functions:
 
Optimize existing and create new catalogue & frontline playlists; implement strategies to achieve/exceed growth, engagement, retention goals
Direct and co-manage international “Always On” centralized ad campaigns, closely aligned with Client Media planners and buyers
Execute detailed, individual and multi-market programmatic analysis to understand and educate on the complexities of playlist behaviors across all consumer types, territories and global streaming partners
Use consumer insights and analytics to inform effective playlisting initiatives, marketing & commercial decisions
Manage multi-territory streaming campaigns, working seamlessly with key stakeholders, manage budgets and advise on on-going best practices
Execute priority playlist performance reports on scheduled basis
Think beyond traditional SEO (although important) to act creatively, take appropriate risks, and understand how each component in the business fits into growth
Work with internal and external creative agencies to manage & allocate budgets and ad inventory to maximise effective playlisting opportunities
Work with and complement Client Music Strategies + Tactics, Global Commercial Partnerships & Consumer Marketing efforts
Work with Client Commercial Technologies to best utilize existing playlist optimization tools and be a proactive voice for creation of new tools
Analyse & share the effects of playlisting and marketing initiatives while responding quickly to changes required
Work with digital account leads to maximise opportunities across business partners, including, but not limited to ad inventory procurement
Recommend & integrate strategies to grow playlist engagement & market share
Learn & share best practices across all appropriate teams
Ability to quickly grasp the position mission and breakdown goals in concrete actions
 
 
Job Requirements:
 
 
Required
 
A passion for all a wide range of music genres & styles with a focus on children’s music, new release & catalogue
 Global view and understanding of streaming partners and international marketplace performance
 Proven innovative thinker with experience in marketing practices and growing & acquiring audiences
First-rate analytical skills with ability to efficiently communicate strategy, results and market conditions that will drive playlist growth and optimization
Strong communication skills with high accountability practices, including weekly deliverables report
Ability to write and convey marketing plans/efforts to partners, executives and management
Capable interpersonal and teamwork skills, including adaptability & effectiveness to work with team members from diverse backgrounds
Tech savvy with good understanding of current & forthcoming technologies and general market trends
Able to learn/navigate internal and external information tools and utilize numerous data dashboards
Creative, innovative, detail-oriented and resourceful
Highly organized and able to prioritize and multi-task
 Ability to work with a global team understanding local cultural differences
 Self-motivated and conscientious
 
Desirable
A good knowledge of client and 3rd Party repertoire
A solid understanding of metadata & digital supply chain processes
Advanced Excel/Microsoft Suite user
Photoshop and/or InDesign proficiency
 
 
Experience:
 
2-3 years of applicable experience in playlist optimization, analyzing data and executing playlist and streaming growth and user engagement/retention experiments
Strong experience with social media and affiliate marketing & brand building
A strong understanding of SEO
 
 
Education:
Bachelor’s Degree Preferred
         
 
 
Disclaimer
 
This job description only provides an overview of job responsibilities that are subject to change.