Manager, Product and Solutions Marketing - Strategic Accounts - Cardinal Health

What Product and Solutions Marketing contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.

The Strategic Accounts pharmacy business is complex, and the landscape is changing. Our mission is to be essential to care, by providing products and service to our customers that improve the lives of people every day. We are accelerating our approach to marketing our business, building on customer insights, driving go-to-market solutions and services that are positioned to empower growth in the pharmacy, simplify operations and improve patient care.

If you thrive in a mission driven environment, if you find motivation at the opportunity to uncover new ways to address customer challenges and you are keen to shape positioning to drive value; we want to hear from you.  We are looking for a driven, proactive, always curious, self-starter that can build strong relationships cross-functionally and bring solid fundamental marketing and brand development skills to our Pharmacy Marketing team.

The Pharmacy Marketing team is responsible for the strategic positioning and marketing of the core pharmaceutical distribution for the various classes-of-trade in the Pharmaceutical & Specialty Solutions division. Team members develop and execute go-to-market positioning, strategic marketing plans and tactical programs to meet business objectives.

The Manager, Marketing – Strategic Accounts is responsible for the seamless integration and execution of major marketing campaigns to support our brand, enhance customer experience and grow our market share within the National Markets & Alternate Care classes-of-trade. This includes implementation of value proposition and core messaging to build awareness and thought leadership. This role will lead execution of omni-channel marketing strategy bolstering brand awareness and improving engagement to increase ROI and sales. This role is also accountable for supporting the execution of key brand and experience initiatives like in-person events and meetings. This role will report to the Senior Manager, Marketing – Retail & Strategic Accounts and will work closely with a cross functional team including Sales, Solution Marketing & Operations, Market Intelligence and Analytics, Communications, Legal, Compliance, Digital & Social Media teams, and others. This position is accountable for marketing execution of tactical efforts including advertising, content development, social media, brand-building, other communication efforts with current and prospective customers.

Responsibilities

• Partners with business leaders and sales team to support the development and execution of strategic marketing and tactical plans designed to achieve business objectives.

• Lead execution of integrated marketing and external communications plans to pull through value proposition and messaging.

• Responsible for the management and execution of tradeshow strategy for National Markets & Alternate Care.

• Development and management of marketing campaigns designed to achieve defined business objectives with target audiences to drive awareness and reinforce our value proposition.

• Executes market research projects, including brand equity tracking, ongoing competitive landscape assessment, market segmentation, and ad hoc market research.

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints, develops reporting dashboards to track progress towards goals.

• Defines budgetary requirements, tracks expenses, and consistently seeks cost savings and efficiency opportunities.

• Works closely with the Indirect Procurement team to establish Master Services Agreements (MSAs) and Statements of Work (SOWs), and to evaluate external agencies when needed.

Qualifications

• 4-8 years of experience preferred

• BA, BS or equivalent experience in related field strongly perferred. Advance Degree preferred

• Medical device, healthcare marketing, advertising agency, and/or product management experience, preferred

• An innovative, self-starter who sees ‘ambiguity’ as an opportunity as opposed to a hurdle and thrives on challenging yourself to push beyond conventional thinking

• Comfortable in fast-paced environments, is flexible and able to adapt to changing scenarios, rolls up their sleeves and gets the job done while maintaining a strong level of attention to detail

• A results-driven marketer passionate about demonstrating value to your stakeholders

• Excellent written and verbal communication skills

• Detail oriented, highly organized with exceptional project management skills

• Strong financial acumen with experience managing project budgets

• Ability to work well independently and lead a team of stakeholders, including across multiple internal teams and geographies

• Skilled at working effectively with cross-functional teams in a matrix organization

• Ability to be on-site on average 3 days a week, preferred

• Ability to travel 10-15% of the time

What is expected of you and others at this level

• Self-starter

• Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales and profitability for the business

• Demonstrates knowledge of marketing disciplines and concepts necessary for building business and marketing plans, including an understanding of traditional and emerging marketing channels

• Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects

• May contribute to the development of policies and procedures

• Works on complex projects of large scope

• Develops technical solutions to a wide range of difficult problems; Solutions are innovative and consistent with organization objectives

• Analytical, experience deriving insights from large data sets

• Completes work independently; receives general guidance on new projects

• Ability to prioritize and balance multiple initiatives

• May act as a mentor to less experienced colleagues

Anticipated salary range: $79,700 - $113,800

Bonus eligible: No

Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs

Application window anticipated to close: 10/14/2024 *if interested in opportunity, please submit application as soon as possible.

The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.