Manager, Products & Programs, Commercial Marketing - Apple

SummaryPosted: Role Number:200561964Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries
It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts
At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work
Join Apple, and help us leave the world better than we found it!

Here on the Apple Store Online team, we are responsible for Apple’s largest store
Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are
Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive
To run such an extraordinary store, it takes extraordinary people, and we are looking for a Manager to help us do extraordinary things.

As the Manager of Products and Programs, you will lead the team that drives the strategic development and execution of marketing initiatives at Apple Retail - across apple.com, the Apple Store online, in the Apple Store app, and in over 500 stores globally
We are the marketing team that leads new product launches, product momentum, and affordability programs including Apple Trade In and financing.Description- Develop and manage strategic marketing campaigns that drive traffic, engagement and conversion at Apple Retail - in stores, online, and in the Apple Store app

- Lead a team of Marketing Managers specializing in product launches, product momentum and affordability programs.
- Oversee budget management and the annual fiscal planning process
- Write and deliver the marketing strategy for key product moments at Retail; drive the process to keep teams connected and work progressing to key deadlines; ensure seamless execution at launch
- Collaborate with cross-functional teams including Product Marketing, Marcom, Digital Merchandising, Store Operations and Finance, to ensure ongoing alignment of strategies and messaging that meet business objectives
- Partner across the organization to develop innovative ways to drive traffic and reach for maximum marketing impact, using paid, owned and earned media channels
- Track and report on key campaign metrics, identify trends to understand what’s driving performance, spotlight opportunities and recommendations for improvement
- Contribute to an inclusive environment through respecting each others' differences and having the curiosity to learn
- Demonstrate Apple's values of inclusion and diversity in daily activities
- Role model inclusive leadership behaviors and builds, develops and retains diverse teams
- Take action to ensure a safe, respectful and inclusive environment for all team membersMinimum Qualifications8+ years of omni-channel marketing experience in a global capacity5+ years of people management, including building and developing teamsExpertise in online and outbound marketing channels, in-store physical and digital marketing touchpointsExtraordinary storyteller with strong written and verbal communication skills; excellent at building and delivering compelling presentations to partners and leaders of all levelsStrong program and project management skills, able to prioritize multiple initiatives and deliver work on aggressive timelinesPreferred Qualifications10+ years of omni-channel marketing experience in a global capacityPrevious experience managing new product launches on a global scaleAble to home in on business challenges through analysis and performance insights, discuss and debate ideas, and develop an informed point of viewExpertise in solving problems and delivering results through negotiation, tact and diplomacyProven experience leading, managing and measuring large-scale marketing initiativesExperienced in developing clear, concise marketing and creative briefsAble to connect dots between information, different work streams, and key partners to inform the workBA/BS or equivalent experience, MBA a plusPay & BenefitsAt Apple, base pay is one part of our total compensation package and is determined within a range
This provides the opportunity to progress as you grow and develop within a role
The base pay range for this role is between $185,800 and $279,600, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs
Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan
You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition
Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation
Learn more about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.Apple is an equal opportunity employer that is committed to inclusion and diversity
We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics
Learn more about your EEO rights as an applicant.