Market Sales Manager - Krispy Kreme

Since its founding in 1937, Krispy Kreme's focus has remained the same - making fresh doughnuts using our founder's original recipe. The brand's iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

As a Sales Strategy Manager at Krispy Kreme Doughnut Corporation, you will use your strategic thinking skills to represent our brand to some of the world's most respected and recognized retail operations and be an important member of a cross-functional commercial team. This position is responsible for working across multiple functions to develop sales strategies, ensure flawless execution and monitor performance of assortment, merchandising, pricing, shelving and promotional initiatives.

A TASTE OF WHAT YOU WILL BE DOING:

• Builds strong business relationships with key CPG retail partners, to identify opportunities and sell in relevant solutions that will be mutually beneficial, leveraging the full KKDC product portfolio (DSD/Warehouse).
• Proactively sell/upsell new distribution and feature/ displays to senior decision makers within national and regional accounts.
• Proactively tracking and analyzing business and brand results on a national, regional and customer basis
• Leveraging the Category Management & Shopper Insights Team to identify and analyze pricing, distribution and other category/brand opportunities at the Banner and Region level
• Evaluating the performance of multiple product launches, corporate promotions and other initiatives – effectively communicating the results to both internal and external stakeholders
• Working with Supply Chain to ensure the right product is available at the right time, in the right format for the right channel
• Ensuring best practices are continually developed for optimal execution and effectively implemented at the Customer level
• Manage for profitability against key expense metrics such as travel and unsaleable goals.

YOUR RECIPE FOR SUCCESS:

• Bachelor's Degree preferred.
• Experience translating corporate objectives into meaningful and effective programs
• Experience within the Consumer-Packaged Goods industry managing multiple key customers.
• Key account management experience preferred – Headquarter retailer, distributor, broker.
• Proven experience calling on buyers and/or category managers at the headquarter level.
• Experience managing internal and external stakeholders across various levels and functions
• Client focused, with a strong capacity to build credibility and trust.
• Strong communication skills – verbal and written
• Support industry trade and distributor shows as necessary.
• Working knowledge of MS Office to include PowerPoint, Word, Excel, Outlook.
• Ability to travel 60-70%
• Has a steadfast commitment to nurture an equitable, unbiased culture where our peeps are empowered to showcase their originality.

*The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.

BENEFITS:

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• 401K plan
• PTO and dream days
• Company events
• Education Reimbursement
• Adoption Assistance
• Life Insurance
• FSA/HSA Plans
• Pet Insurance

Learn more at www.kkbenefits.com

WHY KRISPY KREME?

At Krispy Kreme, we focus on:

Loving People:

• Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Check out our leadership mix here.
• Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.

Loving Communities:

• At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.
• In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.
• In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.

Loving Planet:

• We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.
• We are working on reducing food waste through donation efforts, animal feed, and composting programs.

Krispy Kreme is an Equal Opportunity Employer:

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.

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