Marketing Admin at BOGOTA SAVINGS BANK

Summary: The Marketing Administrator is responsible for coordinating and supporting the Bank's marketing efforts by developing, maintaining, and executing marketing campaigns, coordinating content across various media platforms, and assisting with event management. This position plays a key role in driving campaigns, ensuring seamless communication, and maintaining organized archives of marketing materials.

Essential Duties and Responsibilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, with or without reasonable accommodations. Other duties may be assigned.

• Develop and maintain content and communications for marketing campaigns, activities, and events.
• Develop an achievable marketing strategy and establish metrics to track progress and make recommendations for adjustments.
• Manage the Bank's social media
• Continue to develop the Bank's image and footprint through different formats including search optimization
• Collect and present meaningful market research to assist in the formation of the overall strategy.
• Plan and prepare content for publication and sharing across various media channels, including social media, email, brochures, newsletters, and merchandise.
• Coordinate promotional material requirements as defined by management.
• Assist with copywriting, artwork, and web workflows for print and digital marketing communications.
• Organize and manage events, such as seminars, workshops, marketing events, and conferences, ensuring smooth execution.
• Collaborate with the Marketing and the Sales teams to support growth campaigns in deposit, lending, and other key areas.
• Execute marketing and event campaigns through communication systems and tools as directed.
• Responsible for website updates and maintenance using CRM systems and marketing automation tools.
• Maintain up-to-date archives of all marketing files and ensure proper content management across shared drives and libraries.
• Post marketing updates through internal communication channels.
• Evaluate marketing project ideas to assess feasibility and requirements in collaboration with the team.
• Conduct research using relevant sources such as scientific publications, industry media, and social media outlets.
• Stay current with best practices in writing for the web and social media, as well as trends and activities that communicate effectively with customers.
• Assist with other related tasks as required.

Skills and Qualifications:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Proven experience in marketing and/or sales.
• Experience working with charitable foundations and understanding their specific requirements is highly beneficial but not required.
• A background in creating scientific marketing, promotional, or educational content is advantageous.
• Excellent verbal and written communication skills.
• Knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva, Salesforce CRM, and Pardot marketing automation tools.
• Experience with search optimization
• Strong project and event management skills.
• Excellent organizational skills with the ability to prioritize tasks and manage time effectively.
• Strong interpersonal skills and ability to build and maintain professional relationships.
• Self-motivated, confident, energetic, and creative.
• Ability to research, document, and present technical information clearly.
• High attention to detail and commitment to accuracy.
• Ability to work collaboratively within a team and exceed team goals.
• Ability to maintain strict confidentiality.
• Familiarity with marketing strategies, including the ability to develop, implement, and communicate them effectively.
• Experience in market research and data analysis to support campaign effectiveness.
• Proficiency in managing social media platforms and expanding the company's online presence.
• Strong skills in managing marketing budgets and tracking expenses.

Beneficial, Not Required:

• Experience working with charitable foundations and event planning.

Education and Experience Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Proficiency with common marketing tools, including social media platforms, MS Office, Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva, and graphic design software.

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to sit, talk, or hear.
• The employee frequently is required to stand, walk, and use hands to handle or feel objects, tools, or controls.
• Specific vision abilities required by this job include close vision and the ability to adjust focus.

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is usually moderate.
• Occasional travel may be required for events and meetings.

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