Marketing/Admissions Coordinator - Altoona Nursing & Rehab Center

Job Description: Marketing/Admissions Coordinator

Hi! We’re thrilled you’re thinking about joining us: At Altoona Nursing and Rehabilitation Center, we put YOU first and offer fantastic career opportunities.  Experience the DELIGHT of working for a company that cares about you and your career goals.  Whether you are just beginning your Marketing/Admissions career or are a seasoned Marketing/Admissions Coordinator, we want you to call Altoona Nursing & Rehabilitation Center home. You’ll enjoy a positive, progressive, and fun place to work and reap the benefits of being Altoona's Marketing/Admissions Coordinator! 

Duties and Responsibilities:

1. Marketing and Outreach:
   • Develop and implement marketing strategies and campaigns to promote Altoona Nursing and Rehab within the local community and beyond.
   • Create marketing materials including brochures, flyers, and digital content to highlight the facility’s services and benefits.
   • Build and maintain relationships with referral sources, including hospitals, physicians, and community organizations.
   • Organize and participate in community events, health fairs, and promotional activities to enhance the facility's visibility.
2. Admissions Process Management:
   • Manage the admissions process from initial inquiry to move-in, ensuring a seamless and positive experience for prospective residents and their families.
   • Conduct facility tours, provide information on services, and address any questions or concerns from potential residents.
   • Collaborate with the admissions team to ensure accurate and timely processing of admission paperwork and documentation.
   • Work with the clinical and administrative teams to coordinate move-in logistics and ensure readiness for new residents.
3. Data Management and Reporting:
   • Maintain accurate records of inquiries, tours, admissions, and marketing activities.
   • Analyze and report on marketing campaign effectiveness, occupancy rates, and other key performance indicators.
   • Provide regular updates and feedback to the facility’s leadership team on marketing and admissions activities.
4. Customer Service and Relationship Management:
   • Provide exceptional customer service and support to prospective residents and their families throughout the admissions process.
   • Address any issues or concerns promptly and professionally to ensure a positive experience.
   • Follow up with recent admissions and referral sources to maintain relationships and gather feedback.
5. Collaboration and Teamwork:
   • Work closely with the Regional Operations and Nursing Teams to ensure alignment with facility goals and to address any operational needs.
   • Support facility staff with marketing-related tasks and initiatives as needed.
   • Participate in team meetings and contribute to strategic planning and decision-making.

Qualifications:

• Education:
  • Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field is preferred.
• Experience:
  • Previous experience in marketing, sales, or admissions, preferably within a healthcare or long-term care setting.
  • Proven track record of developing and executing successful marketing campaigns and managing admissions processes.
• Skills and Competencies:
  • Strong interpersonal and communication skills with the ability to engage effectively with diverse audiences.
  • Excellent organizational and multitasking abilities to manage multiple responsibilities and priorities.
  • Proficiency in Microsoft Office Suite and experience with CRM systems or marketing software.
  • Ability to analyze data, prepare reports, and make data-driven decisions.
• State Requirements:
  • Familiarity with Iowa state regulations and industry standards related to nursing and rehabilitation facilities.
  • Ability to obtain any required state-specific certifications or licenses.

Benefits:

• Competitive compensation!
• Tuition reimbursement assistance
• Comprehensive benefits package including Medical, Dental, Vision, EAP, Matching 401K, Life, and Disability
• We pay for license/certificate renewals, and CEUs
• Benefits effective 1st day following 30 days of employment
• Paid Time Off
• Holiday Pay
• Same Day Pay!
• Consistent support from the Regional Operations and Nursing Team
• And so much more!

The Marketing/Admissions Coordinator plays a critical role in enhancing the reputation and occupancy of Altoona Nursing and Rehab. We are looking for a motivated and enthusiastic professional who is passionate about providing excellent service and driving the success of our facility.