Marketing and Admissions Director - Dahlia Gardens Center for Nursing and Rehabilitation

Dahlia Gardens Center for Nursing and Rehabilitation is seeking a skilled and experienced Marketing and Admissions Director for it's skilled nursing facility in Aberdeen, NC.

Position Description:

The Marketing and Admissions Director will coordinate and implement effective facility marketing and sales programs. Ensure the facility meets its sales objectives. Lead and coordinate the admissions process. Responsible for the facility’s census growth and quality mix. While this individual cannot market nor fill the building themselves, they must be able to develop and lead the facility marketing team to achieve business goals. Also, responsible for 50% external business development focus and 50% internal development.

Responsibilities: 

• Develop and implement a team-based, facility-level Marketing Plan to include: analyzing the local healthcare system; identifying and meeting needs of customers; determining core competitive advantages; building a core selling message; establishing reach and frequency for target customers and prospects and; coordinating selling strategies and tactics.
• Make external sales calls on target market in order to execute facility Marketing Plan and achieve census and quality mix goals.
• Understand census, quality mix and bed management needs of the facility.
• Maintain referral management database as a sales management tool.
• Work with the Administrator to identify and develop an Admission Support Team, to include Administrator, department heads, etc. This team will process admissions paperwork, ensure appropriate payor source, conduct tours, etc.
• Provide daily updates to the Admission Support Team regarding marketing and admissions activities.
• Maintain a close working relationship with the Director of Nursing and the Business Office Manager to ensure appropriate and efficient decisions about prospective admissions.
• Make admissions recommendations to facility management.
• When admissions determinations are made, communicate with nursing and housekeeping about appropriate room and bed selection, as well as special needs of new admits to staff to facilitate a smooth transition.
• Confirm that the Admissions Support Team obtains appropriate admission paperwork and signatures from residents or responsible parties prior to each admission.
• Lead development of a Public Relations campaign, to include media contacts, press releases, event management, etc., that would extol the virtues of the facility to the local community.
• Manage ancillary marketing programs to include On-hold marketing, web page development, e-referral, and other company initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred. Equivalent related work experience may be acceptable.
• Two (2) or more years’ experience in a sales/marketing position with a proven track record of success; healthcare experience a plus.
• One (1) to two (2) years management/supervisory experience.
• Demonstrated ability to understand and promote technical information (i.e. clinical outcomes, data points).
• Effective verbal and written English communication skills.
• Proven effective public speaking and presentation skills.
• Demonstrated intermediate to advanced skills in Microsoft Word, Excel, Power Point and Outlook, Internet and Intranet navigation.
• Highest level of professionalism with the ability to maintain confidentiality.
• Ability to communicate at all levels of organization and work well within a team environment in support of company objectives.

Dahlia Gardens Center for Nursing and Rehabilitation is a member of a family of skilled nursing facilities and rehabilitation centers. We are resident-centered and quality-focused! Our workplace culture is all about uplifting people. If you are looking for a healthcare organization where you can bring your best ""you"" to work, where you can make a difference, and where you can team-up with like-minded co-workers, then we are also looking for you. Join us!