Marketing Analyst - Michigan First Credit Union
Lathrup Village, MI 48076
About the Job
This position is a full-time onsite role, that will be located at our main offices in Lathrup Village, MI.
JOB SUMMARY:
As a Marketing Analyst, you will play a key role in supporting our marketing strategies and enhancing our customer engagement efforts. You will be responsible for analyzing data across various channels, providing insights to inform marketing decisions, and optimizing our campaigns to drive business growth.
KEY JOB RESPONSIBILITIES:
- CRM Management: Oversee and manage our Customer Relationship Management (CRM) system, ensuring data accuracy, segmentation, and targeted outreach efforts.
- Segmentation and Campaign Recommendation: Analyze customer data to develop effective segmentation strategies and recommend targeted marketing campaigns that resonate with our audience.
- Market and Growth Analysis: Conduct in-depth market and growth analysis to identify trends, opportunities, and competitive landscape, providing actionable insights to inform strategic marketing decisions and drive business growth.
- Advertising Analytics: Measure and report on the performance of advertising campaigns, providing actionable insights to improve ROI and effectiveness.
- Website and Social Analytics: Monitor website performance and social media engagement metrics to assess user behavior and identify opportunities for improvement.
- Competitive Analysis and Industry Trends: Conduct thorough competitive analysis and research on industry trends to inform marketing strategies and maintain a competitive edge.
- Marketing Strategy Recommendations: Collaborate with the marketing team to develop and refine marketing strategies based on data insights and market conditions.
- Budget Tracking and Spend: Assist in tracking marketing budgets and expenditures, ensuring that all activities align with financial goals.
- Email Analytics: Analyze email campaign performance, including open rates, click-through rates, and conversions, to enhance future email marketing efforts.
- Becomes/is an advocate of The Michigan First Way, supporting all facets of it, including complete fulfillment of Our Promise, 5 STARS Service, SOLVE IT and our ISMs. Fosters a positive demeanor and image through professional representation in all contacts with both, team members and members. Consistently reflects and displays each of our “ISMs” in daily job performance, as well as in all business interactions while executing on our goals and initiatives. Learns and utilizes EMEC (Every Member’s Experience Counts) in day-to-day responsibilities when communicating with members only.
QUALIFICATIONS/REQUIREMENTS:
- Bachelor’s degree in Marketing, Business, Finance, or a related field.
- 4+ years of experience in marketing analysis, preferably within the financial services or mortgage sector.
- Proficiency in CRM systems, Google Analytics, and various marketing analytics tools.
- Strong analytical skills with the ability to interpret complex data and present actionable insights.
- Excellent communication skills, both written and verbal.
- Experience with digital marketing channels, including social media, email, and advertising platforms.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects.
Michigan First Credit Union was founded more than 90 years ago by educators and now delivers world-class service to more than 165,000+ members at our branches throughout Michigan, and we’re growing! We offer financial solutions for every life stage and seek to positively transform our members’ lives through personalized service that meets their unique needs.
Simply put, Michigan First Credit Union’s sole mission is to provide the highest quality member experience. Working here, you’ll get to participate in a strong culture centered around service, professionalism, and growth.
Michigan First highlights:
- 500 team members
- 30 locations spanning the Lansing area, Grand Rapids and Metro Detroit.
- Industry leader in community support and charitable giving through the Michigan First Foundation
- Member Services Call Center operates 24/7/365
- Over $1.5 Billion in assets
Awards Michigan First Credit Union has been the proud recipient of:
- 2023 Best & Brightest in the Nation
- 2023 Best & Brightest in Metro Detroit
- 2023 Best & Brightest in West Michigan
- 2023 Best Credit Unions to Work For
- 2023 Best Places to Work in Southeast Michigan
- 2023 Channel 4 - Vote for the Best - Mortgage Lenders (1st Place)
- 2023 Channel 4 - Vote for the Best - Credit Unions (3rd Place)
- 2023 Detroit Free Press Top Workplaces
- 2023 Michigan Veterans Affairs Agency - Certified Veteran Friendly Employer - Bronze Level
- 2021 Credit Union of the Year by NAFCU (National Association of Federally-Insured Credit Unions)
Benefits and perks of joining our award-winning team include:
- Very competitive pay
- Low-cost medical, dental, and vision benefit options. Employer-paid life and disability insurance
- 401(k) - 100% match up to 5% deferral
- Tuition reimbursement for both Undergraduate and Graduate degree program
- Access to a complimentary concierge service that assists with nearly any item on your to-do list
- Free, state-of-the-art fitness center at our Lathrup Village headquarters with exercise equipment, showers and locker rooms
- Wellness initiatives and events throughout the year to help team members stay healthy
- Loan discounts for certain secured and unsecured loans and mortgages
- Opportunities for pay increases, incentives and profit-sharing, based on performance
- Onsite subsidized top notch Cafe 26 for team members' use
- Onsite bowling center
Michigan First Credit Union is an Equal Opportunity Employer.