Marketing Analyst (Lifecycle & CRM) - SSP
New York, NY
About the Job
Title: Marketing Analyst (Lifecycle & CRM) for the Analytics department.
Duration: 6 months RTH
Location: CA or NYC
If you are interested please send me resume: elizabeth.naraine@nttdata.com
The Daily
The Analyst, Marketing Analytics (Lifecycle & CRM) will help drive CRM and lifecycle strategies through data, testing, and insights.
S/he will help translate complex data into actionable insights through storytelling dashboards and visualizations. They will be responsible for collecting reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with CRM/Lifecycle teams to provide clear strategic recommendations to drive incremental results
S/he is an experienced analytics professional who is truly passionate about marketing and data. S/he can dig into the details with engagement, retention, and marketing teams and synthesize findings for executive presentations.
S/he is an experienced analytics professional who is truly passionate about marketing and data.
The Essentials
2+ years experience in marketing analytics, with a particular focus on Lifecycle and CRM Marketing
1+ years experience with data visualization; familiarity with Looker a plus
Experience with CRM platforms; familiarity with Braze a plus
Past experience with customer insights, CRM email & push performance, and driving end to end lifecycle programs
Experience developing CRM campaign strategies, executing, measuring, and delivering performance insights
Understanding of testing techniques (A/B, multivariate) and methodologies to advise with execution and provide insightful results
Strong technical skills; including experience with SQL, data mining, and designing analytics data layers
Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable
Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league in order to achieve success
Strong interpersonal, communication and presentation skills. Must be able to communicate effectively with leadership, marketing, and engineering teams
Must have strong written and oral communication skills particularly within large organizations
The Company is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. The Company will consider all qualified applicants for employment without regard to race, color, religious creed, citizenship, national origin, ancestry, age, sex, sexual orientation, genetic information, physical or mental disability, veteran or marital status, or any other class protected by law. To comply with applicable laws ensuring equal employment opportunities to qualified individuals with a disability, the Company will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee unless undue hardship to the Company would result.
