Marketing Analyst/Specialist-II - LanceSoft Inc
San Francisco, CA
About the Job
Title: Marketing Analyst/Specialist-II
Location: 100% Remote
Duration: 06+ Months
Description
Overview of role:
Responsibilities:
Skills & experience:
Location: 100% Remote
Duration: 06+ Months
Description
- CRM CW - US Local Markets (Mx growth campaigns + Win. competitive responses) Level: Associate Manager Team: Cx Retention
Overview of role:
- Support the US Local Markets growth initiatives by executing marketing campaigns on owned channels, such as email, push, and in-app banners in collaboration with the Strategy & Operations, Merchant account relationship managers, Analytics, and Product teams.
- The candidate should be a solutions-oriented team player who has strong attention to detail and willingness to be flexible on an accelerated business unit.
Responsibilities:
- Own CRM strategy for all US Local Markets consumer experiments and campaigns, determining channels and send cadence
- Create the strategy and framework for the rapid testing in CRM channels Manage end-to-end development and execution of email, push, and in-app campaigns
- Manage creative briefs end to end, from requesting campaigns assets needed to reviewing copy and design to launching campaigns Pull lists from Snowflake using SQL and upload audiences to marketing platforms
- Responsible for tracking initiatives, reporting progress out to team proactively and identifying next steps from campaign learnings, as well as understanding campaign performance against current benchmarks
- Optimize engagement metrics through A/B testing and/or applying CRM team insights, and investigate performance inconsistencies to ensure campaigns have optimal scale and effectiveness
- Establish a strong working relationship with cross functional stakeholders in our Strategy & Operations, Merchant account relationship managers, Analytics, and Product teams Stay current on marketing best practices in email and push notifications, CRM operations, and best practices within Cx Retention team sharing learnings and insights regularly.
Skills & experience:
- 4+ years experience in customer retention marketing, customer engagement, or CRM operations
- Results-oriented with an exceptional track record of developing profitable retention programs and exceeding performance targets
- Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives
- Passion for customer experience and increasing the value of customers
- Ability to be nimble and make strategic pivots to support business goals
- Ability to translate value propositions and messaging framework into channel-specific copy, with mindfulness of customer lifecycle and channel limitations
- Strong analytical skills; able to create data-driven marketing strategies and campaigns end to end Strong stakeholder management and interpersonal skills Bachelor’s degree or equivalent experience;
- Master’s degree a plus Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope) are nice-to-haves Spanish language fluency is a plus.
Source : LanceSoft Inc
