Marketing Analytics Developer - Talbots

What You'll Do:

As a Marketing Analytics Developer at Talbots, you’ll have the opportunity to be a key partner cross functionally with several teams, working on a variety of business-critical projects and initiatives.

• Own, manage, and optimize the analytics architecture between Tealium tag manager, the data layer and Adobe Target
• Lead the end-to-end integration support between Adobe Analytics and 3rd party vendors, including gathering requirements, solutioning, code development, testing, troubleshooting, and ongoing maintenance.
• Recommend upgrades, test, and manage Adobe Extensions
• Implement, update, and maintain 3rd party pixels such as Google, Facebook, Meta, etc.
• Manage and optimize the tagging architecture for real-time analytics tool, Quantum Metrics
• Collaborate with cross department stakeholders to gather requirements, define solutions, and implement code to support key business needs.
• Collaborate with data analysts and other teams to interpret data and identify areas for optimization to capture relevant customer engagements and activities.
• Provide QA support to IT and Analytics teams to ensure 3rd party tag stability after releases.
• Lead the communication and solutioning efforts between IT and Analytics/Business teams.
• Support cross department analytics projects including data feeds, 3rd party analytics integrations, new pixel installs, analytics tags, and ad hoc troubleshooting.
• Support ad hoc initiatives including DNS and SSL certificates, QR codes, CCPA, etc.
• Identify, troubleshoot, and resolve ad hoc issues related to tracking and reporting.

Internal and External Relationships

Internal

• Analytics team
• Digital Marketing team
• IT Team • Email Team

Who You Are:

Education/Experience/Knowledge

• Bachelor’s degree preferred.
• 7+ years’ experience working in an enterprise environment on analytics development.
• A versatile generalist who enjoys digging in and solving technical problems
• A self-starter who is comfortable working with autonomy and collaborating with a team
• A strong communicator and solution-driven mindset
• Deep knowledge of JavaScript, HTML, CSS
• Knowledge of Browser Dev Tools, Browser Extensions, JAVA, and web best practices
• Basic knowledge of XML, JSON, AJAX, CSV feeds, DNS and SSL Certificates
• Experience with Adobe Analytics and Adobe products is required.
• Experience with web monitoring tools.
• Salesforce and Tealium experience are a plus but not required.

What We Offer:

• Growth! Here at Talbots our goal is to give you the opportunities to grow with us. Our Performance Feedback Program allows for healthy career conversations and goal setting throughout the year.
• Condensed Work Week! If we have no work obligations and have fulfilled our 40-hour week, our Life-Work balance approach allows for us to start our weekend at 1pm on Fridays.
• Complete Benefit Package! Our benefits kick off the first day of the month after your start date! Discover more about our full benefits package here. We have competitive time off, including paid time to volunteer within the community.
• Merchandise Discounts! Our associates receive 50% off Talbots and select Haven Well Within brand items. Additionally, you may also be eligible for discounts at the brands across KnitWell Group.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this job.