Marketing Analytics Manager - Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.

Adtalem believes in a culture of collaboration, creativity, and innovation, which thrives when we can work flexibly. Depending on your location, this role may be hybrid or remote.

• HYBRID – If you reside within 50 miles of Adtalem offices in Chicago, IL, Addison, IL, Columbia, MD, Minneapolis, MN, and Miramar, FL this role is hybrid, requiring office presence three days a week (Tue, Wed, Thu), with the rest of the workweek spent working from home.

The Manager, Consumer Insights will provide research leadership, planning & execution, high end analytics, and strategic business analysis supporting the organization and institutions.  Areas of research include student prospects and influencers, current students, and alumni, as well as environment and competitive scanning. This position is expected to bring the consumer perspective to assist in building marketing initiatives that create positive brand perceptions and increased consideration, while also assisting in product-related decision making.  Critical skills required for this position include: Leadership, Project Management, Analytical Thinking, Creativity, Problem-Solving, Teamwork, and Communication. This position reports to the Senior Director, Consumer Insights.
 

• Acts as primary Consumer Insights contact for an institution(s), coordinating efforts to execute research plans.
• Ensures research efforts remain within approved business partner research budget and objectives. - Provides expert insights and counsel to internal business partners across the enterprise, as well as to agency and consulting partners, based on research findings and a solid understanding of both the consumer and the business.  Topics include, but are not limited to: brand strategy and positioning, brand communications, student satisfaction, and new product development.
• Leads development of multi-year strategic research plans and prioritization for institutions to advance learning goals.
• Independently leads method recommendation and external vendor identification and gains alignment to vendor selection and study design.
• Manages vendor, directs analysis of research findings, and presents findings to audiences spanning junior to executive level.
• Manages multiple projects and priorities independently to support multiple internal and external clients.
• Ensures timely, accurate, and appropriate application of analytical models. Leads highly complex and advanced analytical studies, including consumer and market segmentation, business driver analysis, marketing mix modeling, conjoint analysis, pricing studies, and industry/institution forecasts, etc. with manager guidance.    Includes oversight of predictive quantitative modeling as needed in areas such as enrollment projection and media channel effectiveness.  Includes integration of segmentation into annual business and marketing planning processes.
• Represents Consumer Insights on assigned multifunctional task forces within and/or across institutions.
• Manages freelance/contract resources and/or junior level direct report(s) as assigned.
• Synthesizes primary and secondary brand research to assist in the development of effective brand positioning and business recommendations.
• Creates fact based business case documents related to internal partner business recommendations.
• Completes other duties as assigned.
• Complies with all policies and standards

• Bachelor's Degree in Business, Marketing.
• Eight (8) years in consumer marketing research or related areas, with direct experience with design and analysis of survey research, tracking/brand equity, or advertising research experience. Required and
• Higher education research experience.
• SAS/SPSS and/or other statistical package proficiency. Working knowledge of applied statistical methods including multiple linear and nonlinear regression models, time series analysis, multidimensional scaling and mapping, nonparametric analysis, conjoint, segmentation, factor analysis, and choice based design.
• Strong knowledge of quantitative research methods and statistics, database design and analysis proficiency.  Working knowledge of industry conventions in data collection and tabulation for survey research including sampling, crosstab analysis, and multivariate weighting.  Adept at questionnaire development, sample design, tab planning, analysis and reporting.
• Word, Excel and PowerPoint, Access proficiency desirable but not required.
• Full ownership of research projects from start to finish.
• Strong written and interpersonal communication skills, including presentation experience.
• Strong research leadership skills with the ability to effectively communicate controversial findings.
• Strong business acumen and negotiating and influencing skills, with ability to advocate a point of view while maintaining flexibility and respect for differing opinions.  Ability to think strategically while understanding tactical implications.
• Strong analytic and problem solving skills, ability to manage multiple projects and priorities in a fast paced environment.

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $70,696.34 and $124,230.14. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit: https://careers.adtalem.com/benefits.
  
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation