Marketing Analytics Manager - Top Stack
Scarsdale Park, NY 10583
About the Job
Top Stack has been retained to identify a Marketing Analytics Manager who is proficient in Lifetime Value (LTV) modeling, cross-channel measurement, and audience analysis. As a pivotal contributor, you'll drive data-driven insights to optimize marketing strategies and enhance customer acquisition and retention efforts.
Role Responsibilities:
Key Qualifications:
Role Responsibilities:
- Develop and maintain advanced LTV models to assess customer profitability and behavior
- Analyze marketing campaigns across various channels to evaluate effectiveness and identify improvement areas
- Conduct in-depth audience analysis to enhance targeting strategies
- Collaborate with cross-functional teams to align analytics objectives
- Design and execute experiments to measure marketing initiatives' impact
- Develop KPIs and dashboards to monitor marketing effectiveness
- Utilize statistical analysis to uncover patterns and trends in datasets
- Stay updated with industry trends and bring innovative ideas to the team
Key Qualifications:
- 5+ years of experience in marketing analytics or similar roles
- Strong expertise in LTV modeling and customer segmentation
- Proficiency in Python, R, or SQL for statistical analysis
- Experience with marketing analytics and visualization tools (Google Analytics, Tableau)
- Understanding of digital marketing channels and attribution models
- Passion for staying ahead of industry trends
Source : Top Stack