Marketing Analytics Strategist - The Planet Group

Marketing Analytics Strategist (Media/ Advertising Focus)

Location: Remote
Duration: ~6 Months
Pay: Up to $90/hour DOE 
 
Planet Interactive is looking for a Marketing Analytics Strategist to join our well known Fortune 500 client on a 6 month contract. This role will be 40 hours per week and is 100% remote.
 
Responsibilities: 

• Play a strategic role in developing the cross-platform and cross-media measurement approaches and learning agendas for our global clients.
• Conduct in-depth standard and custom ad effectiveness studies and analysis to understand the relative impact of different marketing strategies across digital platforms and across media.
• Drive client, vertical, and industry adoption of learning & preferred measurement methodologies, products, and approaches.
• Engage in senior client conversations, presentations of results, and consult internally with the sales teams to advise them on marketing best practices using evidence based insights.
• Provide feedback to and collaborate with various teams to identify opportunities for new features, products, and partnerships.
• Lead with a strong grasp of experimental design-- lift, a/b testing, and more.
• Look at the data collected and interpret results to then tell a story about the data.

 
Qualifications: 

• Bachelor’s degree in psychology, statistics, economics, behavioral/social science or a related field
• 5+ years experience in research, analytics, or ad effectiveness.
• SQL experience.
• Experience and understanding of mix modeling (MMM/MTA) is highly sought after.
• Knowledge of online advertising, branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques.
• Experience with statistical analysis, including but not limited to experimental design, modelling, or advertising research.
• Experience building connections with customers and team members through effective communication and collaborating cross-functionally.
• A background in consulting or experience working at an agency consulting with clients is highly sought after.