Marketing Assistant - Jackson Walker

Please note that Jackson Walker is not currently accepting search firm submissions in connection with this opening.

Marketing Assistant

FLSA: Non-Exempt

Department: Marketing/Business Development

Reports To: Director of Marketing

Position Summary:

Works with Marketing, Events, and Recruiting teams to support the promotion of Jackson Walker on social media and through client events. Creates engaging text, graphic, and video content for social platforms, showcasing Firm culture and values, attracting talented attorneys and business professionals, and enhancing the Firm’s reputation. Supports the execution of Firm-hosted receptions, seminars, webinars, and other events. Tracks and analyzes social media performance and event-related metrics.

Essential Duties and Responsibilities:

Specific duties of this position include, but are not limited to:

Social Media and Communications

• Develop high-quality graphic, text, and video content tailored for social platforms including Instagram, LinkedIn, X, and Facebook
• Work with Recruiting team to develop content highlighting Firm culture, values, and employee experiences to attract prospective attorneys and business professionals and promote available employment opportunities
• Work with Marketing and Business Development team to create content for business development initiatives across practice areas and industries
• Work with the Marketing team, including the Graphic Designer, to ensure posted content aligns with the Firm’s brand guidelines, visual identity, and voice
• Schedule and publish content across social media platforms; maintain social media calendar
• Monitor social media channels for engagement
• Track social media performance metrics and provide insights to improve engagement and reach
• Maintain employee advocacy tools, distributing content to be shared by attorneys and business professionals
• Monitor social media trends, platform updates, competitor activity, and best practices

Event Coordination

• Work closely with Client Events Manager, Senior Client Events Specialist, and Digital Marketing Manager to create, edit, and maintain invitation, RSVP, and attendee lists using CRM / marketing automation systems
• Working with Graphic Designer and using available templates, support the creation, approval, and distribution of event invitations
• Support the creation of nametags and other event-related collateral
• Support the creation, distribution, and analysis of post-event surveys
• Provide post-event data to department managers and attorneys, including analytics data from CRM / marketing automation systems
• Create content to promote events using social media channels, website, and internal communication
• Act as on-site contact for events; some travel required

Administrative Duties

• Track the status of assignments and deadlines within the department project management system
• Coordinate with outside vendors for various services as directed by departmental management
• Assist other members of the department as needed
• Perform general office duties and administrative tasks as directed; serve as back up for primary responsibilities of other department members
• Assist in maintaining department files and tracking departmental activities

Knowledge, Skills and Abilities Required:

• BA/BS; degree in Marketing, Advertising, Journalism, or Communications preferred; experience a plus
• Exceptional written and oral communications skills needed with adaptability to produce work in the firm’s brand style and voice
• Must be highly organized and able to manage multiple concurrent projects
• Must be adept at producing marketing collateral quickly, including ability to meet same day deadlines as needed
• Must be detail-oriented, work independently (but as a team player); possesses excellent presentation and communications skills
• Must have knowledge of social media platforms (Instagram, LinkedIn, X, and Facebook) and related employee advocacy and engagement tools
• Must be computer literate, proficient in Word, PowerPoint and Excel; CMS experience (WordPress preferred), CRM experience, experience with marketing automation software, and basic HTML coding experience a plus
• Strong design skills with experience in Adobe Creative Suite, Adobe Express, or similar tools preferred; video editing experience a plus
• Must have basic familiarity with marketing analytics tools
• Must have strong interpersonal skills and the ability to work effectively with attorneys and staff at all levels and in all departments. Must be comfortable interacting with a variety of personalities with a client-service-oriented attitude and disposition
• Work occasionally requires more than 37.5 hours per week to perform the essential duties of the position; may require irregular hours

Physical requirements are:

• Must be able to lift light weights such as files and boxes (10-30 lbs)
• Dexterity with hands and fingers
• Good hearing and clear speaking voice
• Sighted

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirements.