Marketing Associate - National Summer School Initiative, Inc.

Marketing Associate

(Remote, full-time, at least 40 hours/week)

About the organization

Launched as a nonprofit organization in 2020 to help schools and districts deliver engaging and effective instruction during the forced school closures of the pandemic, National Summer School Initiative has continued to partner with schools and districts to support vibrant, accelerated learning through a distinctive five-week summer program.

NSSI programming offers districts an entirely new way to build teacher capacity and boost academic gains. Its revolutionary mentor model engages some of the country’s best educators to equip and inspire teachers to deliver discourse-rich math and literature lessons that are rigorous, culturally responsive, and deeply engaging. The program then deploys these outstanding mentor teachers in supporting partner educators nationwide. Through intensive pre-service training and dynamic weekly professional development sessions focused on the content teachers are about to deliver, NSSI’s summer program focuses on instructional practices proven to accelerate learning, giving teachers and school leaders the support and practice needed to take their craft to the next level.

Teachers get better faster by observing the best. We believe that by giving teachers daily exposure to excellent curriculum, observing excellent mentor teachers, and providing targeted professional development, teachers across the country will improve rapidly.

In 2024, NSSI served more than 80,000 students, up from 48,000 in 2023. With a goal of serving 250,000 students by the summer of 2028, it is poised for continued growth based on the strength of its results. Students have achieved double-digit achievement gains, on average, across all partner sites, and stakeholder satisfaction has been remarkably high.

Role overview

This is a growth opportunity within a start-up social enterprise. We’re looking for fearless go-getters who are happy to roll up their sleeves and get scrappy, but who can also immediately impact our sales success through big-picture, strategic thinking. 

Core to the position is sales enablement–which includes the ownership of all collateral production. You might take on much of this yourself, or you might manage outsourced talent to get it done. 

This role will also own the production of all content marketing materials that help to assert our thought leadership, but also support customers with the right information at the right stage of their buying journey.

We’re seeking a generalist with broad exposure to a range of marketing’s core components, but with a specialized skill set in at least one of the key responsibility areas listed below. 

Responsibilities extend into other areas of need, including owning all website upgrades, social media strategy and execution, competitor analysis, and conference strategy. This is a dynamic, evolving role in a growing organization that is doing important work. Come join us!

Key responsibilities:

• Sales enablement:
  • Design marketing materials, including case studies, decks, and impact reports.
  • Own the design of our proposals and quotes through the PandaDoc platform.
  • Manage external graphic designers for more complicated design projects, as needed.
  • Maintain and refresh content bank each year for easy retrieval of sales assets.
• Content marketing:
  • Facilitate the creation and execution of content across various platforms, including the website, newsletters (via Mailchimp), email campaigns, and social media; optimize for SEO.
  • Craft a plan to leverage our content to generate awareness and support the buyer's journey.
  • Manage contract writer to generate blog posts, white papers, and thought pieces.
  • Own process to collect user testimonials each summer and deploy through various channels.
  • Support with the coordination of photo shoots and photo library.
• Website:
  • Keep website content current in collaboration with web design consultants.
  • Help to stage landing pages to capture leads from bespoke campaigns.
  • Track and analyze the performance of various content and campaign types–then adjust course.
• Lead generation and management:
  • Explore opportunities to leverage paid social or other advertising to drive leads.
  • Collaborate with Hubspot Consultant to shape workflow for lead segmentation.
  • Support with conference strategy: pre-conference research, messaging, booth, signage.
  • Support with webinar pre- and post-production, as needed.

Core competencies:

• Technical acumen: You are proficient with tools like Mailchimp, Google Analytics, and various social media platforms–plus an eagerness to learn how to deploy emerging technologies.
• Graphic design: You might not be an expert, but your design sensibility is strong, and you can comfortably work across platforms (Canva, Adobe, Google Slides) to mock up high-quality collateral. 
• Writing and editing: You can easily author original content or edit the work of contract writers–with the writing reflecting our organizational values and tone.
• Project management: You skillfully manage multiple projects simultaneously, with a keen eye for detail and deadlines.
• Customer-oriented: You approach your work from the perspective of the customer and give their needs and purchasing process top priority. 

Requirements:

• 3 years of relevant experience
• Relevant technical expertise as named in core competencies

Compensation:

The compensation range for this position is $82,000 to $90,000, dependent on experience.

To apply for this position, please visit: https://tinyurl.com/NSSIMarketingAssociate 

Non-Discrimination Statement

NSSI is an equal employment opportunity employer committed to maintaining a non-discriminatory work environment. We do not discriminate against any employee, volunteer, vendor, contractor, or applicant on the basis of race, color, religion, sex, gender, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, gender expression, arrest record, conviction record, or any other personal characteristic protected by applicable law. This policy covers all programs, services, policies, and procedures, including procurement of services, recruiting, hiring, training, promotion, and administering all personnel actions, such as compensation, benefits, transfers, layoffs, or terminations. 

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