Marketing Associate - The Yay Company

About the Company:

Yay is out to fundamentally change school food for the better. We are a school food marketplace, connecting schools to wonderful local foodmakers within their own communities to get fresher, healthier, more delicious and more diverse food to kids everyday.

Since launching a pilot in Spring 2018, we have expanded and evolved, now serving multiple markets from Chicago to Connecticut. We have aggressive growth plans backed by experienced venture capital partners, and we are excited about bringing school lunch up to a modern standard.

Come join us! We're a startup, meaning we hustle with heart - we move quickly with agility and accountability for our actions, and require team members to love what they do and be as passionate about building an entirely new business concept as we are. We give our growing team of stars the tools to succeed with a commitment to flexibility, transparency, respect, empowerment, and positivity.

Position Summary:

The Marketing Associate will play a key role in executing and supporting The Yay Company's marketing strategies. You will assist in managing social media campaigns, content creation, market research, and outreach efforts to engage schools, parents, and communities. This role requires a proactive, organized, and creative individual who is passionate about marketing, loves working in a fast-paced environment, and is ready to make a difference in school dining services. Marketing Associate will work hand in hand with teams at our schools, our Business Development team and our Leadership team.

Key Responsibilities:

• Assist in the planning and execution of multi-channel marketing campaigns (including social media, email, and content marketing).
• Create and curate engaging content for social media platforms (TikTok, Instagram, Facebook) to promote our school lunch solutions. 
• Support the development of promotional materials such as brochures, newsletters, and presentations.
• Conduct market research to identify new opportunities and target schools for potential partnerships.
• Collaborate with cross-functional teams to support brand initiatives, new product launches, and community engagement.
• Assist in tracking marketing performance metrics, generating reports, and providing insights for future campaigns.
• Maintain a consistent brand voice and message across all communication channels.
• Support outreach efforts aimed at winning back former partner schools and introducing The Yay Company to new schools.
• Monitor and manage customer reviews and feedback on social media, addressing concerns in a timely and professional manner.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of marketing experience, preferably in a startup, education, or food industry.
• Strong understanding of social media platforms and content creation, especially TikTok and Instagram.
• Excellent writing, editing, and communication skills.
• Creative mindset with the ability to think outside the box and generate new ideas.
• Highly organized, detail-oriented, and able to manage multiple tasks simultaneously.
• Experience with graphic design tools (Canva, Adobe Creative Suite) is a plus.
• Familiarity with marketing analytics tools (Google Analytics, HubSpot) is a plus.

We pride ourselves on being a good employer, and to that end we provide:

• Competitive salary
• Health Insurance - Medical, Vision, Dental and Life Insurance
• Voluntary Life Insurance, Short-term Disability Insurance, and Flexible Spending Account (FSA)
• 401(K) Retirement, up to 3.5% employer match
• Flexible paid time off (unlimited time off program)
• Technology allowance, data stipend
• Fully Remote, flexible, and family-friendly environment

Salary: $50,000

Must live in or near Philadelphia, DC, Raleigh, Atlanta

Drivers License and Car