Marketing Associate - Honeycomb Credit

Be a part of the future of Main Street finance - getting capital to beloved small businesses who are the engine of our economy, all while creating an entirely new small business asset class to let everyone invest in the local communities that matter most to them.

Honeycomb is a venture-backed, community capital platform that unlocks capital for small businesses from an unconventional and innovative source—their fans, friends, and community. By crowdfunding a small business loan from their customers, entrepreneurs create deeper relationships with their community and investors earn a return while supporting local businesses they love. It’s a true win-win!

About the Role

Are you the type who takes initiative and consistently gets things done? Have you always been the one to step up and lead in group projects? If you're ready to roll up your sleeves, work hard, and thrive in a high-growth, mission-oriented start-up, Honeycomb Credit is looking for someone like you to join our go-to-market team!

As a Growth Marketing & Demand Gen Associate, your primary goal will be to attract business owners to the Honeycomb Credit platform. You will develop and execute strategic marketing initiatives to generate high-quality leads from business owners seeking funding opportunities. 

Location: Hybrid, we typically go into the office on Tuesdays and Thursdays

What We’re Looking For:

• Strong proficiency in digital marketing channels including social media and content marketing
• Expertise in data analysis and performance metrics, with a strong ability to interpret data and derive actionable insights
• A social media fanatic: You’re not just up-to-date on the latest trends—you live for them. You understand the nuances of various platforms and know how to create content that resonates.
• Experience in developing and managing referral programs and affiliate marketing initiatives
• Strong project management skills with a proven ability to prioritize tasks and manage multiple projects simultaneously
• Excellent communication skills, both written and verbal, with the ability to craft compelling marketing messages
• Creative thinker with a passion for innovative marketing strategies and tactics
• Ability to work independently and collaboratively in a fast-paced, dynamic environment
   
• Don’t tick every box? If you don’t check every box but believe you have what it takes to excel in this role, we encourage you to apply. Ultimately, we’re looking for a tenacious, fast-learner and go-getter, so if you don’t meet all of these traits but feel you’d be a great fit, we encourage you to apply and show us why you think you could thrive in this role!

The Ideal Candidate will:

• Stay ahead of social media trends and be a proactive, creative problem-solver when it comes to content and community engagement.
• Have Excellent Organizational and Time-Management Skills: Able to efficiently manage multiple projects and prioritize tasks to meet deadlines.
• Proven experience of understanding the audience you are marketing to learning their motivations, challenges they face, and language that they use
• Be Naturally Curious and a Strategic Thinker: Eager to deeply understand Honeycomb Credit’s products and customer needs, rather than just following a pre-set marketing playbook.
• Demonstrate a Proactive Approach to Problem-Solving: Seeks out challenges and actively finds solutions to improve marketing efforts and drive growth.
• Possess a Proficiency in A/B Testing and Experimentation: Understands the basics of A/B testing and growth experimentation, and how to apply these frameworks across various marketing channels to optimize performance.
• Be Comfortable with Both Strategy and Execution: Willing to engage in both day-to-day execution and high-level strategic thinking. As one of the first members of our growth marketing team, you're ready to roll up your sleeves and dive into the details.
• Be Confident in Data-Driven Decision Making: Uses data to guide key marketing decisions, from understanding customer behavior to assessing the effectiveness of campaigns and initiatives.
• Experiment Relentlessly: Be ready to test, learn, and adapt at a rapid pace. You should thrive on experimentation and have a knack for data-driven decision-making to keep optimizing our marketing strategies. If something isn’t working, pivot quickly and try a new approach.
• Be Adaptable to Evolving Marketing Trends: Stays informed about the latest marketing trends, tools, and technologies and adapts strategies accordingly.
• Thrive in a Fast-Paced Environment: Comfortable with adjusting to rapidly changing circumstances, challenges, and opportunities, and can pivot quickly as needed.

Additional consideration will be given to candidates who:

• Have worked in a high-growth startup environment before
• Have experience in growth marketing or a similar role focused on small business acquisition
• Can demonstrate a track record of hitting goals and growing professionally
• Have worked in an independently-owned food & beverage small business

Role Responsibilities: 

• Own Business Owner Acquisition: Work side-by-side with Annamarie to spearhead business owner marketing acquisition efforts. Be prepared to take initiative and drive growth through innovative strategies, whether it’s launching a new paid ad campaign (with a lean budget), optimizing our SEO efforts, or shaking up our social media presence.
• Get Creative with Content and Campaigns: Develop and implement marketing campaigns that catch the attention of small business owners and draw them to the Honeycomb Credit platform. 
• Experiment Relentlessly: Be prepared to test, learn, and iterate quickly. You’ll need to have a passion for experimentation and a knack for data-driven decision-making to optimize our marketing efforts.
• Manage Social Media and Google Display Ads: Rapidly plan, create, and optimize social media and Google Display Ads to boost engagement, traffic, and conversions. Develop a robust social media plan, including city-specific strategies to engage local communities and drive quick results.
• Drive Organic Traffic and SEO Strategy: Shape and implement an SEO strategy designed to boost organic traffic. This includes keyword research, content optimization, and backlink building. 
• Build Affiliate Links and Partnerships: Identify and establish affiliate partnerships to expand our reach and attract qualified leads. You'll manage affiliate links to boost brand visibility and traffic, always on the lookout for new partnerships and growth opportunities.
• Content Strategy and Execution: Create and execute a content strategy that aligns with our marketing goals. This involves producing engaging content for blogs, social media, our podcast (“Thank you, come again!”), and other platforms to attract and captivate business owners.
• Press Relations and Listings: Research and secure both paid and organic press opportunities to enhance brand visibility. Ensure Honeycomb is featured on all relevant platforms discussing small business financing options.
• Strategic Events and Community Engagement: Plan and execute strategic events, including industry nights, success parties, and other networking opportunities, to generate leads and build relationships with business owners.
• Drive Continuous Improvement: Stay up-to-date with the latest marketing trends, tools, and best practices. Continuously explore and implement new strategies to improve marketing effectiveness and achieve growth goals.
• Conduct Customer Research and Analysis: Spend time understanding our customers and their goals to gain a holistic view of the market and uncover new growth opportunities. Use customer insights to improve messaging and engagement strategies.
• Develop and Implement Testing Strategies: Build quarterly testing strategies and experimentation roadmaps to drive growth across all acquisition channels. This involves developing messaging and creative tests to target and convert the right audiences, as well as implementing tactical optimizations to enhance channel performance.
• Manage Reporting and Strategic Analysis: Oversee the reporting process and conduct strategic analysis of all acquisition marketing channels. Use data to generate actionable insights that drive optimization and growth, and regularly track and evaluate key performance indicators (KPIs) against objectives and key results.

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