Marketing Automation Specialist - Gallagher

Welcome to Gallagher – a global leader in insurance, risk management, and consulting services. With a growing team of more than 52,000 professionals worldwide, we empower businesses, communities, and individuals to thrive. At Gallagher, you can build a career whether it’s with our brokerage division, our benefits and HR consulting division, or our corporate team. Experience The Gallagher Way, a culture fueled by shared values and a collective passion for excellence. Join one of our dynamic teams, where you'll play a pivotal role in shaping Gallagher's future and unlocking unparalleled opportunities for both clients and yourself.

We believe that every candidate brings something special to the table, including you! So, even if you feel that you’re close but not an exact match, we encourage you to apply.

Future opportunity for a Marketing Automation Specialist! While this role is not currently open, we are always looking to connect with talented professionals like yourself for upcoming opportunities.

Support the business in executing marketing automation campaigns, assuring the quality of assets built by other team members, and communicating with stakeholders regarding their marketing automation needs.

• Execution of marketing campaigns - activities include but not limited to, quality assurance on campaign flow builds, email creation and scheduling, outbound landing page creation, form creation, media placement tracking, etc.
• Understand and follow email and marketing automation processes including workflow documentation and QA testing
• Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities
• Serve as a subject matter authority on marketing automation best practices including campaign executive, email and landing page creation, email deliverability and data integrity
• Understand cultivating programs as it pertains to execution of email and marketing automation campaigns
• Support the execution of automated lead generation programs
• Report on critical email and marketing automation campaign metrics
• Support the development of digital templates (emails, landing pages, programs) within the marketing automation platform
• Ensure responsive/mobile email, landing page and form designs meet Gallagher brand standards as well as being cross-browser and cross-device compatible
• Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.
• Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed
• Marketing Automation Platform authority

Required:

• Bachelor's degree and 5 years related experience required.
• Experience with managing Salesforce.com and Marketing Automation Tools (like Marketing Cloud, Pardot, Hubspot, Eloqua, Watson, or Marketo) in a B2B environment required.

Highly Preferred: 

• 5+ years digital marketing experience with experience working on a marketing automation platform such as Watson/Silverpop, Marketo, Eloqua, HubSpot or Salesforce Marketing Cloud/Pardot
• Previous familiarity/direct experience using a CRM system (e.g. Salesforce)
• Be able to demonstrate a high level of marketing automation and CRM experience
• Excellent communication skills written, verbal, presentation
• HTML/CSS knowledge and Intermediate to high level skills in building responsive emails and landing pages
• Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound marketing, demand generation, etc.)
• Shown ability to work in a collaborative environment as well as being a motivated, self-starter
• Ability to succeed in a fast paced, iterative, deadline driven environment

On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits. 

 Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve:

• Medical/dental/vision plans, which start from day one!
• Life and accident insurance
• 401(K) and Roth options
• Tax-advantaged accounts (HSA, FSA)
• Educational expense reimbursement
• Paid parental leave

Other benefits include:

• Digital mental health services (Talkspace)
• Flexible work hours (availability varies by office and job function)
• Training programs
• Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing
• Charitable matching gift program
• And more...

We value inclusion and diversity

Click Hereto review our U.S. Eligibility Requirements

Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.

Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.

Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.