Marketing - Chick-fil-A
Baltimore, MD 21236
About the Job
Are you a highly skilled and motivated individual with a passion for marketing? Do you thrive in a positive and people-focused environment? Join our dynamic team and take your marketing career to the next level at Chick-fil-A, where teamwork and leadership development thrive.
About Chick-fil-A:
Working at a Chick-fil-A® restaurant is more than a job – it's an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.
Responsibilities:
- Develop and implement marketing strategies to drive brand awareness and customer engagement.
- Collaborate with cross-functional teams to create and execute marketing campaigns.
- Analyze market trends and competitor activities to identify opportunities for growth.
- Manage the marketing budget and allocate resources effectively.
- Monitor and report on the effectiveness of marketing initiatives.
Common In-Restaurant Responsibilities:
- Create a Marketing Plan: Work with your Operator to determine a marketing plan for your Restaurant.
- Plan In-Restaurant Events: Visit The Studio for local marketing activation event ideas and tools. Leverage Spotlight's calendar feature to schedule events, treats, and emails to your Customers. See the Spotlight User Guide for more information.
- Leverage Social Media: Publish pre-approved social media posts through Social Media Publisher. Learn how to gain access to this great source of images and "fill-in-the-blank" content, and engage with your Customers through multiple social media platforms.
- Lead with Real Food through sampling and encouraging Team Members to personalize the Customer's order.
- Ensure the Restaurant is on brand. Submit custom materials, such as community board posters or in-Restaurant displays, to Custom Creative for approval. Templates are available on The Studio.
- Keep POP (Point of Purchase) updated.
- Clearly communicate upcoming events, seasonal changes, and new roll outs to leadership and staff.
- Sampling menu items from our classic menu items to our seasonal and new upcoming menu items.
Common In-Community Responsibilities:
- Form a giving strategy and process with your Operator for handling donation requests.
- Ensure the Chick-fil-A Cow mascot is present in the community on a regular basis.
- Implement School Programs, such as fundraising programs and spirit nights. Find school-wide event and fundraising ideas on Center Stage.
- Plan Food Distributions: Distribute free, whole product samples to Customers away from the Restaurant. Learn more on Center Stage.
- Blitz the Community: Digital Be Our Guest Cards create a unique opportunity to get the taste of our products into the mouths of our Customers. Learn how on Center Stage.
Catering Responsibilities:
- Identifying catering opportunities and following up on potential catering guests through phone calls and visits.
- Leveraging established corporate partnerships and relationships to drive catering sales.
- Making sales and securing agreements with catering customers.
- Confirming orders on the day of the event.
- Ensuring Team Members deliver a remarkable pickup and/or delivery guest experience.
- Following up with guests for feedback and to inquire about their recent experience.
- Adding value to catered events by providing a Cow mascot appearance, offering the Chick-fil-A tent for outdoor special events, and decorating with Mini Plush Cows, branded mints, and balloons.
- Creating and managing a database of catering customers.
Requirements:
- Proven experience in marketing, advertising, or public relations.
- Strong leadership and strategic thinking skills.
- Excellent communication and interpersonal abilities.
- Ability to work in a fast-paced, deadline-driven environment.
- High School or GED diploma preferred
Benefits:
- Flexible schedule to accommodate work-life balance.
- Comprehensive health, dental, and vision insurance available for full-time.
- 401k matching program for future financial security.
- Employee discount
- Paid training
- Full-time (includes all benefits) and Part-time (exceptions on benefits will apply)
If you are a talented and enthusiastic marketer looking to make a difference, apply now and join our Chick-fil-A family!
Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.
