Marketing Campaign Developer - Humana
Albany, NY
About the Job
Become a part of our caring community and help us put health first
In the fast-paced, ever-growing world of healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication and security. The Marketing, Regulatory and Operational Communications team is seeking a qualified and highly motivated Marketing Campaign Developer Professional 2 focused on providing marketing database management, business data strategy and marketing consultation to support enterprise-wide messaging campaigns
As a Marketing Campaign Developer Professional 2 (or internally known as a Professional 2, Database Marketing), your primary focus will be in the requirements gathering, data mapping, development and execution of our marketing campaigns including direct mail, email, live and automated calls and other digital channels. You will implement best-known practices and develop key relationships with all impacted business areas.
Key Role Functions
+ Partner with associates in other business areas to define business needs and help translate those needs into system requirements
+ Provide consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications
+ Collaborate with business partners to implement communication strategies through campaign development, enhancement, and maintenance
+ Data consultation, data strategy and implementation of consumer messaging programs
+ Work with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing
+ Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end-to-end process
+ Develop an appropriate knowledge of Humana’s vision and strategy as well as program design to support business strategy
Use your skills to make an impact
Required Qualifications
+ Bachelor’s degree in math, statistics, computer science or a related quantitative field and a minimum of 1 year of campaign development experience _OR_ a minimum of 3 years of experience without a degree
+ Experience with at least one of the following tools: Unica, Adobe Campaign
+ SQL programming
+ Experience with documenting and/or gathering requirements
+ Database marketing including campaign management and coordination, end-user needs identification, specification of content and testing requirements
+ Ad-hoc query tools and data repositories that support data extraction
+ Working with cross functional teams including Information Technology and in-line business teams (e.g. Marketing Communications, Clinical, Web)
+ Possess a keen analytical mindset and the capability to independently navigate and address various priorities
+ Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Preferred Qualifications
+ Master's degree in marketing, communications or business
+ Prior health insurance industry experience
+ Understanding of marketing metrics and program measurement
+ Experience working with one of the following tools: Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO) and/or Salesforce Marketing Cloud (SFMC)
+ Understanding of Medicaid
Additional Information
This is a remote role anywhere in the US that will require you to accommodate Eastern Standard Business Hours.
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$57,700 - $79,500 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
In the fast-paced, ever-growing world of healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication and security. The Marketing, Regulatory and Operational Communications team is seeking a qualified and highly motivated Marketing Campaign Developer Professional 2 focused on providing marketing database management, business data strategy and marketing consultation to support enterprise-wide messaging campaigns
As a Marketing Campaign Developer Professional 2 (or internally known as a Professional 2, Database Marketing), your primary focus will be in the requirements gathering, data mapping, development and execution of our marketing campaigns including direct mail, email, live and automated calls and other digital channels. You will implement best-known practices and develop key relationships with all impacted business areas.
Key Role Functions
+ Partner with associates in other business areas to define business needs and help translate those needs into system requirements
+ Provide consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications
+ Collaborate with business partners to implement communication strategies through campaign development, enhancement, and maintenance
+ Data consultation, data strategy and implementation of consumer messaging programs
+ Work with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing
+ Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end-to-end process
+ Develop an appropriate knowledge of Humana’s vision and strategy as well as program design to support business strategy
Use your skills to make an impact
Required Qualifications
+ Bachelor’s degree in math, statistics, computer science or a related quantitative field and a minimum of 1 year of campaign development experience _OR_ a minimum of 3 years of experience without a degree
+ Experience with at least one of the following tools: Unica, Adobe Campaign
+ SQL programming
+ Experience with documenting and/or gathering requirements
+ Database marketing including campaign management and coordination, end-user needs identification, specification of content and testing requirements
+ Ad-hoc query tools and data repositories that support data extraction
+ Working with cross functional teams including Information Technology and in-line business teams (e.g. Marketing Communications, Clinical, Web)
+ Possess a keen analytical mindset and the capability to independently navigate and address various priorities
+ Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Preferred Qualifications
+ Master's degree in marketing, communications or business
+ Prior health insurance industry experience
+ Understanding of marketing metrics and program measurement
+ Experience working with one of the following tools: Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO) and/or Salesforce Marketing Cloud (SFMC)
+ Understanding of Medicaid
Additional Information
This is a remote role anywhere in the US that will require you to accommodate Eastern Standard Business Hours.
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$57,700 - $79,500 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Source : Humana
