Marketing Campaign Manager - IntelligenceBank

At IntelligenceBank we've got a brilliant track record of investing in people and helping them grow their careers! In fact, we've just promoted the last Marketing Campaign Manager and are looking for someone equally motivated and talented to fill their shoes! 

Are you a proven email marketer with experience using Marketing Cloud Account Engagement (Pardot)? Do you love working with creative teams to grow revenue? Are you interested in taking the next step in your career by learning new technologies and strategies from a winning leadership team? 

If so, you’ll have an opportunity to work with a highly collaborative Marketing team that serves some of the world’s greatest brands. 

About IntelligenceBank

IntelligenceBank is the leading AI-powered digital asset management, brand portal, marketing operations and compliance platform. Loved by marketing teams in 55 countries, IntelligenceBank employs AI and automation to ensure brands reach the market quickly, maintain brand consistency and adhere to regulatory compliance. Global customers include Hertz, Allbirds and KFC, with offices located in the United States, Canada, Australia and the U.K.

Reporting to the Chief Marketing Officer, as our new Marketing Campaign Manager, you'll contribute directly to new customer pipeline creation, cross-sell and upsell efforts. You’ll own key growth channels while supporting the sales team at industry events and conferences. 

In collaboration with the broader Marketing team, you’ll also learn about demand generation and account-based marketing techniques while progressing your skills accordingly. In the process, you’ll actively seek out ways to inspire your teammates, bring new ideas that will move the business forward and live company values in the process. 

What We’ll Deliver

• Mentorship and training within a supportive learning environment to advance your Marketing career

• An international team that truly lives the company value, “Be Great Together”

• An extremely transparent work environment

• Direct access to company leadership 

Responsibilities

• Own Email Marketing Operations for New and Existing Customers 

  • Own email marketing KPIs and lay the groundwork toward using email to substantially increase and influence pipeline

  • Fully own the email schedule and all email sends globally 

  • Coordinate with other marketing teammates to ensure customer communications reach the right audience with maximum engagement 

  • Fully own behavior-based automations

  • Execute a lead nurturing plan that will increase engagement and create sales conversations

  • Manage global account suppression lists. 

• Event Management and Support

  • Recommend and select field and web-based events likely to drive pipeline

  • Working within budget and in close collaboration with Sales and the CMO, select, execute and fully support in-person and remote events.

  • Own the event calendar and ensure you or supporting team members execute on all required success factors.

• Own Select Vendor Comparison Site Review Generation & Pipeline Generation Channel

• Additional Duties as needed, including but not limited to:

  • Podcast production

  • Data collection and analysis

  • Sales/Marketing team coordination

  • Industry research 

  • Social media posting and planning

  • Outbound sales email creation

At IntelligenceBank we're proud of our investment in our team and are keen to help our new Marketing Campaign Manager grow into the role. We do have some key requirements though so read on and see if your skills and experience align:

• Proven and established B2B email marketing experience

• Hands-on experience with Marketing Cloud Account Engagement (Pardot) 

• Hands-on experience with Salesforce reporting

• A strong interest in growing your career in the AI-powered B2B technology space

• A passion for data analysis

• A collaborative mindset

• A strong interesting in growing the company’s mindshare on LinkedIn

Next Steps: 

Once you’ve applied, your application will be reviewed by one of our team and you’ll be updated by phone or email regarding its status. 

Our application process includes phone screening, face to face interviews covering behavioural and practical questions that address our values as well as the requirements of the role you’ve applied for and, finally, references and criminal history checks. 

So apply now and we look forward to getting to learn more about you! 

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