Marketing and Comm Spec II - University of Florida

Marketing and Comm Spec II

Creative design: Create or assist with design or editing graphics, photographs, videos, and creation of campus closure and/or construction maps. Update division photograph and video library. Provide event support to include the development of invitations. This job duty includes coordinating with Business Affairs department staff to assist with voiceovers as well as collaborating with our departments on drone footage and editing the final content. Throughout the process, work closely with the Business Affairs team to ensure the video successfully communicates their vision.

Writing/editing: Create and assist with the development or editing of content of various forms of medium including memos, articles, brochures, and digital communications. Conduct interviews to create original stories for the division. Must be knowledgeable in editing standards. Edits and provides editorial, stylistic, and creative guidance on internal and external correspondence.

Website/social media: Create and assist with the development of website content, website updates, and social media content. Collect and analyze multimedia/digital analytics from CMS/websites across units to assist with decision-making. Identifies opportunities to pitch story ideas to elevate awareness of Business Affairs Operations.

Key Responsibilities:

Lead the production of communications in alignment with the overall strategic plan for Transportation and Parking Services, ensuring messaging consistency and effectiveness across all platforms. Communications should resonate with the diverse university community, including students, faculty, staff, and visitors.

Take the lead in presenting creative work to clients and administrators within the department, guiding presentation teams to effectively convey key messages related to transportation, parking, and mobility that are relevant to the university community’s daily needs.

Evaluate advertising and promotion programs for Transportation and Parking Services, ensuring they are aligned with public relations efforts and the overall objectives of the University of Florida. Communications should reflect the values and goals of the university community, promoting safety, accessibility, and sustainability.

Observe social, economic, and political trends that may impact Transportation and Parking Services. Provide recommendations to enhance the department’s image and proactively address issues that may affect the university community’s mobility and parking experience.

Work collaboratively with various stakeholders, including university leadership, student organizations, and external partners, to create diverse and impactful publicity methods. This comprehensive approach ensures that all segments of the university community are reached effectively with important information about transportation and parking services, policies, and changes.

Obtain relevant information from clients within the university, including details about transportation and parking initiatives, budget constraints, and communication goals. Tailor communication strategies to effectively address the unique needs of the university community, fostering a sense of inclusion and engagement.

Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or feedback forms, specifically related to transportation and parking services. Analyze this data to inform and optimize communication strategies, ensuring they meet the needs and preferences of the diverse university community.

By focusing on these responsibilities, the Communications Specialist II will play a vital role in promoting the goals of Transportation and Parking Services, enhancing its visibility, and ensuring clear, consistent communication that supports the mobility, safety, and overall experience of the university community.

Special projects as assigned by supervisor and other duties as assigned

Work hours: Monday – Friday; 8:00am – 5:00pm

A criminal background will be conducted.

Expected starting salary $58,000 - $67,000 yearly based on experience.

Bachelor's degree and four years of relevant experience; or an Associate's degree and six years of relevant experience; or an equivalent combination of education and experience.

Excellent written and verbal communication skills, effectively conveying messages to diverse audiences.

Ability to manage multiple projects independently with minimal supervision.

Strong organizational skills, attention to detail, and time management to meet deadlines.

Confident, proactive, and able to take initiative.

Creative and innovative thinker, generating new ideas and solutions.

Skilled in building and maintaining effective working relationships within the university and with stakeholders.

Proficient in social media, Microsoft Office, and web-based applications.

Adaptable and flexible, capable of adjusting to changing priorities and communication needs.

These qualifications focus on communication, creativity, independence, adaptability, and collaboration, key for the role in Transportation and Parking Services.

In order to be considered, you must upload your cover letter and resume.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.