Marketing and Communication Coordinator - Family Services of Northeast Wisconsin Inc.
Green Bay, WI
About the Job
- The Marketing & Communication Coordinator is a full-time (40-hour-per-week) position reporting to the Philanthropy & Communication Supervisor. In this role, you'll have the opportunity to directly contribute to Family Services' mission of protecting, healing, and caring for individuals in our community. You'll play a key role in shaping how we tell our story, helping us reach more people in need of support, and inspiring action through impactful marketing campaigns.
At Family Services, we value collaboration, creativity, and a positive work culture. You'll work on a variety of exciting projects, from crafting dynamic social media campaigns to designing impactful event materials. Bring your innovative ideas to life and be part of a passionate team committed to making a difference. If you're driven, eager to take on new challenges, and ready to grow professionally, we'd love to hear from you!
Duties & Responsibilities
Marketing
- Manage organizational image, identity, and brand
- Assist programs with approving and/or creating special request flyers, brochures, and posters.
- Routinely update agency external and internal marketing pieces to ensure accuracy and brand cohesion.
- Actively work with area businesses and stakeholders ensuring that external marketing pieces within their business are up to date.
- Work in conjunction with Philanthropy & Communication Supervisor and Vice President of Philanthropy & Communication to develop a marketing plan that encompasses overall agency image and identity.
- Coordinate all agency advertising/marketing opportunities
- Print, Television, Radio, Electronic, etc.
- Review and update agency website.
Content Creation
- Oversee creation of agency monthly e-newsletter.
- Oversee creation and production of donor quarterly print newsletter.
- Develop, manage, and analyze social media content calendars for Facebook, Instagram, and LinkedIn.
- Create graphics, videos, and copy for all platforms.
Public Relations
- Establish & maintain relationships with local television, radio, and print media.
- Develop, write, and follow-up on press releases.
- Manage media requests and secure representatives to respond and speak.
Special Events
- Create print and digital materials for events including signage, raffle tickets, presentations, and other items as needed.
- Create and manage a marketing campaign for special events.
- Coordinate with external designers on updates and projects.
These responsibilities provide a foundation for the role but may grow and evolve as we work together to meet the dynamic needs of our organization.
Minimum Education: Associate's degree in marketing, communication, graphic design or related field
Preferred Education: Bachelor's degree in marketing, communication, graphic design or related field
Minimum Experience: 1+ years professional experience in Communications, PR or related field. 1+ year proven experience with social media management, content creation, and analytics.
Preferred Experience: 3+ years work experience in Communications, PR or related field; experience with email marketing platforms, such as Constant Contact; Graphic design experience (Canva or Adobe Photoshop); Website maintenance and design (WordPress and/or SharePoint); Experience preparing press releases and securing media coverage.
Qualifications
- Strong organizational and time management skills with the ability to manage multiple projects and deadlines on an independent basis.
- Exceptional written and verbal communication, interpersonal, and computer skills
- Ability to work in a highly collaborative environment as part of a cohesive team across the agency
- Flexibility to attend occasional evening and/or weekend meetings/events.
- Articulate, polished, and professional demeanor with a strong work ethic, initiative, and confidence
- Demonstrated commitment to and experience working with diverse populations.
- Ability to establish and maintain relationships within and outside the agency in a professional manner.
- Valid driver's license and a driving record that allows driving for the agency per our policies.