Marketing and Communications Manager - Working Landscapes

Job Type
Full-time, Exempt Position

Job Description
Are you a marketing and communications professional with a passion for driving growth and making an impact? Working Landscapes is seeking a Marketing, Communications and Sales Manager to spearhead our sales and marketing initiatives for our food hub. In addition, you will support partnership development and lead communications for the whole organization, helping to elevate our reputation as a trusted leader in regional food systems and rural resilience. If you thrive on creating compelling sales strategies and enjoy crafting engaging communications that resonate with diverse audiences, we want to hear from you!

Key Requirements

• Sales-Focused Mindset: Proven track record of driving sales growth and building successful partnerships in a fast-paced environment.
• Exceptional Communication: Superior skills in crafting compelling messages and persuasive communications that drive engagement and conversion.
• Strategic Thinker: Ability to develop and execute innovative sales and marketing strategies that align with organizational goals and drive revenue.
• Tech-Savvy and Adaptive: Proficiency in Adobe Suite, Microsoft Office Suite, Google Suite, WordPress, and Monday, with a willingness to learn and adapt to new tools.
• Highly Organized: Demonstrated ability to manage multiple projects effectively, prioritize tasks, and deliver results in a timely manner.
• Passionate and Results-Driven: Enthusiastic about our mission, with a focus on achieving measurable outcomes and contributing to our growth and success.

Job Requirements
Food Hub Marketing (40%)

• Expand Market Reach: Develop and execute marketing strategies designed to boost sales and increase market share across institutional (especially schools), wholesale and direct-to-consumer channels. Highlight climate-friendly and sustainable food production methods, and create demand for climate smart agricultural products. 
• Achieve Sales Targets: Develop action plans to achieve sales targets, including targeted outreach, promotional campaigns, and market research.
• Collaborative Strategy Execution: Work closely with the Food Hub Manager and other partners to ensure alignment between marketing strategies and sales goals, optimizing outreach efforts and driving revenue growth.
• Build Strong Relationships: Understand the needs and perspectives of partners and customers; demonstrate expert understanding of regional policies/networks; travel to meet with customers, stakeholders, and partners to represent Working Landscapes, foster relationships, and drive sales growth.

Organizational Communications (30%)

• Elevate Our Brand: Implement and lead our communications strategy to enhance brand recognition and credibility; manage websites and social media.
• Compelling Content Creation: Craft persuasive and engaging content, including digital and print materials, using the voice of the organization
• Optimize Outreach Efforts: Track and evaluate communications performance, using insights to refine strategies and enhance our ability to connect with partners and customers.
• Showcase Our Impact: Organize and lead high-impact tours, field trips, and presentations that effectively communicate our work and values

Value Chain Development and General Operations (30%)

• Strategic Partnership Building: Actively engage with partners and stakeholders to create mutually beneficial collaborations and value-chains that drive food hub sales and enhance our food systems.
• Build Strong Relationships: Understand the needs and perspectives of customers, partners and stakeholders; demonstrate expert understanding of regional and statewide policies and networks 
• Reliable and Trusted Communications: Maintain accurate, timely and professional communications

• Maximize Event Impact: Represent Working Landscapes at key events and conferences, leveraging these opportunities to drive sales, build partnerships, and enhance our organizational profile.
• Planning for Resilience: Assist in project planning, grant writing and fundraising efforts that build our capacity to advance our mission
• Volunteer Management: Grow a dedicated network of volunteers to support our programs.

Compensation & Benefits
$61,500 annual salary

• Performance-based Bonuses
• Health Insurance (100% employer-paid premiums!)
• Paid-Time Off and Professional Development funds

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Ready to lead our marketing, sales and communications efforts? Apply now to join Working Landscapes and play a critical role in advancing our mission and driving rural resilience!  Working Landscapes is an equal opportunity employer, and encourages applicants from all backgrounds to apply.  

 

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