Marketing and Communications Specialist - Skyward Specialty Insurance

Skyward Specialty is a property and casualty insurance holding company formed in 2007. Based in Houston, Texas, and with staff throughout the country, Skyward Specialty provides admitted and non-admitted solutions to retail and wholesale distributors, managing general agents and captive markets. We have built highly respected businesses in specialty lines including management professional liability, medical stop loss, surety, E&S property and liability, and large commercial property, as well as multi-line solutions for the energy, trucking and construction industries.

At Skyward Specialty, we approach this business differently. In fact, we’re different from most others in our industry in just about every way. We have the spirit of a start-up with the security of nearly $1.7 billion in Written Premium. We put immense brain power and energy into finding greater insights to uncover better opportunities for our clients, partners, and people. We think at a higher level, so they can succeed at a higher level.

We are committed to a Diverse Workforce

Skyward Specialty is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, nativity, neurodiversity, genetics, disability, age, or veteran status. For more information about us please visit www.skywardinsurance.com

(Hybrid schedule with an average of 2-3 days per week in our Houston offices)

Our dynamic company is growing rapidly and has a very compelling story to tell. We are seeking a Marketing and Communications Specialist with excellent skills in strategic planning, content creation, digital marketing, and public relations. This role requires a creative thinker with strong project management abilities and an in-depth understanding of the latest marketing trends and technologies.

Essential Responsibilities

• Develop and Implement Marketing Strategies: Craft and execute comprehensive marketing plans to enhance brand visibility and achieve business goals.
• Content Creation: Produce high-quality content and graphics for various platforms, including blogs, social media, websites, newsletters, and press releases.
• Digital Marketing: Manage digital campaigns, SEO/SEM strategies, email marketing, and social media initiatives to drive audience engagement and growth.
• Brand Management: Maintain consistent brand messaging and uphold brand standards across all marketing and communications efforts.
• Market Research: Conduct market analysis to identify trends, opportunities, and competitive landscape to inform marketing strategies.
• Event Planning: Coordinate and manage marketing events, trade shows, webinars, and other promotional activities, such as annual WSIA conference, broker events
• Performance Analysis: Monitor and report on the effectiveness of marketing campaigns using analytics tools, refining strategies as needed for continuous improvement.
• Collaboration: Work closely with cross-functional teams, including underwriting, product development, businesss leaders, and information technology, to align marketing strategies with business objectives.
• Public Relations: Support and nurture relationships with media outlets, influencers, and other stakeholders to enhance public perception and media presence.
• Internal Communications: Support effective communication efforts between internal stakeholders related to employee relations and community outreach, as needed.
• Other marketing/communications responsibilities as assigned.

• 3-5 years of experience in a corporate communications department
• 3-5 years of experience developing marketing materials
• Content writing experience across various media platforms and audiences
• Bachelor’s Degree, or equivalent experience required
• Insurance industry and/or technology industry experience preferred

Knowledge, Skills and Abilities

• Exceptional writing skills and familiar with drafting copy for email and digital content
• Ability to work in a fast paced, dynamic environment making quick decisions
• Superior time management and organizational skills with ability to balance and meet several deadlines
• Proficient in AP Style
• Ability to develop a program independently without much oversight
• Outcome focused, self-motivated, dependable flexible and enthusiastic
• Basic knowledge of CRM tools, such as HubSpot
• Solid customer service and relationship building skills
• Proficient in Adobe Creative Suite, Microsoft Office; capable of creating visually compelling collateral